Product Marketing Manager, Customer Advocacy
GitLab
- Evergreen, QLD
- Permanent
- Full-time
- Manage the strategy and execution of GitLab's Executive Advisory Board program including our annual in person event, as well as quarterly virtual meetings
- Build and program manage GitLab advocate spotlight and award programs
- Partner directly with the Content Marketing team to create marquee content programs that amplify customer success and innovators in DevSecOps
- Develop trusted relationships with Sales and Customer Success to identify top advocates for your programs, and enable their teams
- Deploy white-glove experiences and upleveled interactions to all customer advocates that foster positive sentiment to future advocacy opportunities and product growth
- Collaborate with Product Marketing, Brand, Integrated Marketing, Communications, and beyond to build integrated plans and continued collaboration between your programs and other GTM initiatives
- Triage stories and advocates to the extended customer advocacy team for additional advocacy opportunities such as speaking engagements, press, and analyst interviews
- Measure and report on program effectiveness and areas for improvement
- Experience curating, building, and executing programs, events, and content both for customers and customers, including executives
- Experience partnering with Marketing, Sales, Customer Success, Product, Community, and beyond to foster alignment, buy in, and integrated GTM plans
- Experience working directly with champions and advocates of all levels to foster trust and shine a light on their teams' successes
- Experience creating forward-looking program strategies that directly supports business outcomes and pipeline
- Event management experience, both in-person and virtual, is highly preferred
- A record of creating tracking, documentation, and processes that deliver results
- Excellent written and verbal communication skills
- Ability to easily transition from high level strategic thinking to creative and detailed execution
- Advanced project and time management skills
- A self-starter mindset with a strong sense of ownership
- Ability to prioritize in a complex, fast-paced and lean organization
, work environment supportPlease note that we welcome interest from candidates with varying levels of experience; many successful candidates do not meet every single requirement. Additionally, studies have shown that people from are less likely to apply to a job unless they meet every single qualification. If you're excited about this role, please apply and allow our recruiters to assess your application.