Head of Digital
Spendless Shoes
- Adelaide, SA
- Permanent
- Full-time
- Management of Ecommerce team overseeing performance and delivery to ensure targets are met.
- Driving online sales to help meet financial targets and profit budgets.
- Tracking of sales performance to budget, forecast & LY by promotion and key web metrics and completing monthly projections.
- Proactively identify tactical opportunities to drive trade & sales uplift and develop strategic plans to increase traffic & convert online sales by channel.
- Prepare budgets, forecasts and trade estimates as required.
- Complete ecommerce sales reporting & analysis, providing actionable insights, and produce ad-hoc reporting where necessary.
- Monitor industry, online and mobile shopping trends, maintaining knowledge and awareness of ecommerce opportunities.
- Manage Email Marketing strategies and driving the acquisition of new sign ups.
- Working with the Head of Brand to develop and execute the trading calendar.
- Drive continued growth and profitability through paid channels
- Execute customer acquisition and retention campaigns through SEO, social media, CRM, online advertising.
- Work closely with Buying & Brand teams on strategies that optimize online product assortments in key trading periods.
- Develop & drive strategic merchandising strategy onsite.
- Actively apply customer insights and business performance data to identify areas of opportunity.
- Partnering with external Agencies to develop and execute comprehensive strategies to improve customer experience and site usability to drive conversion increase.
- Expert UAT and QA to ensure delivery requirements are met.
- Working alongside Customer Experience team to analyse customer insights and improve on site experience.
- Demonstrated experience in eCommerce Trade roles
- Previous experience in a similar role as a senior leader / Head of Digital
- Exceptional communication skills both verbal and written
- Demonstrated experience in leading and managing
- Ability to apply a customer centric approach to all work.
- Microsoft Suite competency.
- Google Analytics experience (or similar).