Social Media Content Creator
Contour Education
- Glen Waverley, VIC
- $30,000-40,000 per year
- Permanent
- Part-time
- Create engaging content across all social platforms, tailored to each platform's audience. Proficiency in videography, image, and video editing is highly desirable, enabling the creation of high-quality, authentic content that resonates with our audience and helps our brand stands out.
- Monitor social media trends and insights, including the latest memes and music choices, to optimise organic content and execution for best performance and engagement.
- Collaborate with marketing team to craft a content calendar that aligns with our company goals, social media strategy, marketing campaigns, and current trends, to boost boosts brand awareness, engagement, and conversions across all channels.
- Analyse social media content performance metrics such as insights to gauge the success of content efforts, and adjust strategies to optimise performance and maximise engagement and outreach.
- Collaborate with tutoring and support staff to showcase success stories, tutor profiles, and student achievements, using advanced content creation skills to highlight their narratives compellingly.
- Collaborate with marketing team to create content for paid advertising, including photo and video content for the Contour website, for marketing directed at students and parents, and for recruitment drives directed at future Contour employees.
- Ensure all content is consistent with Contour Education's brand voice, identity, style guides, and educational philosophy.
- Manage community engagement, monitoring, moderating, and responding to comments and messages on social media platforms, and engaging with the community to foster a positive and supportive online environment.
- Platforms: Facebook, Instagram (including Reels), TikTok, LinkedIn, YouTube (including Shorts), Twitter, Podcasts, etc. This includes writing posts, creating graphics/images, and producing short and long-form videos.
- Content Volume: 5+ pieces of short-form video content/week, 2+ blog posts per week
- Minimum of 20 hours/week at our Glen Waverley office, with the opportunity to increase to a full-time workload :)
- ๐ Honesty and Integrity
- ๐ง Creativity and a Keen Eye for Design
- ๐ค Excellent People Skills
- ๐ High Level of Empathy
- ๐ฃ๏ธ Exceptional Communication Skills
- ๐ Detail-Oriented & Organised
- ๐ฅ Energy and Enthusiasm
- ๐ช Independence & Proactiveness
- ๐ค Ability to Build and Maintain Relationships
- ๐ Willing to Listen, Learn & Lead
- โ๏ธ Exceptional Writing and Copywriting Skills
- ๐ธ Proficiency with Content Creation Tools and Platforms
- ๐ฌ Experience in Videography/Image Editing/Video Editing
- ๐ Completed the VCE and Performed Well
- ๐ Bachelor's Degree (or higher) in Marketing, Communications, Business, or Related Field
- ๐ 2+ Years of Experience with Social Media Content Creation
- โ๏ธ Passionate, and Engaged (we want you to genuinely interested in working in education!)
- ๐ฎ Long-Term Mindset & Vision (if you're selected, we'd like you to come for the ride for as long as you can!)
- ๐ Genuine Desire to Help Students & Parents (it's our goal to help students achieve their potential!)
- โณ Ability to Commit to Hours (e.g. can't constantly reschedule or miss work)
- ๐ Travel to Glen Waverley, and occasionally to Box Hill and Melbourne CBD (so you can cover all our campuses!)
- ๐คซ Sign an NDA (e.g. can't distribute our resources/company info to others)
- โ Agree to a non-compete clause (e.g. you can't work with similar organisations!)
- ๐ Past VCE Graduate (we still accept applications from non-VCE graduates, just it helps!)
- Competitive benefits and pay, recognising the pivotal role of digital marketing in our growth.
- Opportunities to shape the brand voice and strategy of a rapidly growing educational startup - in a non-corporate setting, giving your creativity a chance to really shine!
- As we grow, so do your opportunities - envision a path that can lead to leadership roles within a dynamic start-up.
- Personalised mentorship, training and professional development, dedicated to refining your digital marketing and content creation expertise.
- Join an environment where team success is celebrated, - where your ideas make a real impact, while simultaneously boosting your public speaking, leadership, and collaboration skills.