Paid Media Specialist

Pierre Fabre

North Sydney, NSW
Permanent
Full-time

2 months ago

Who we are ?Pierre Fabre is a French pharmaceutical company, pioneer in dermo-cosmetics with notably iconic brands, Avène and Klorane.With more than 10,000 employees worldwide, the company has subsidiaries in 42 countries. In 2020, Pierre Fabre Group generated over 2,3 Billion euros in revenues.Nature is at the heart of our approach at Pierre Fabre, to explore and innovate for health care and beauty. A company with strong values, our purpose is at the core of our commitment to inspire our work every day.“Every time we care for a single person, we make the whole world better.”In the expansion of our Australian subsidiary based in North Sydney, we are currently seeking candidates to fill in a Full timeposition as Digital expertYour missionAbout The RoleThe Paid Media Specialist is responsible for planning, implementing, and optimising paid campaigns to drive brand awareness, traffic, conversion, and growth. Work within a collaborative team to develop and execute data-driven strategies that maximise our ROI and deliver effective paid media campaigns.Paid Media Campaigns

Work closely with media and digital agencies on the implementation of paid search and social campaigns defining best-practice local strategy within global guidelines
Define, measure, and evaluate relevant paid media KPIs
Monitor and adjust campaign budgets to ensure optimal performance and cost-effectiveness
Review keyword bidding, daily and monthly budgeting, clicks, quality score and other campaign metrics
Review competition strategies, strengths and opportunities and keep pace with search and social industry trends and developments
Work with Content Specialist to achieve best practice of paid campaigns exploiting all features and extensions

Digital Marketing

Support Digital Marketing Manager to effectively build, execute and measure innovative digital marketing plans that support the business growth strategy
Lead and optimise CRM strategy and email marketing campaigns
Work with commercial team on the execution of the e-retailer marketing activities
Website management, making adjustments where possible to enhance our overall presence in search
Analyse website traffic to extract and interpret data generated by online user activity.

Reporting

Monitoring and analysis of PPC campaigns
Utilise analytics tools to track, measure, report and interpret the performance of marketing campaigns
Make confident data-driven recommendations for future campaigns using deep thoughtful analysis of campaign results
Prepare reports on campaign performance and present findings to the marketing team and senior management

Skills and education

Degree in Digital advertising/marketing
A minimum of 4 years of experience in digital marketing, managing, and optimising paid marketing campaigns specifically Paid Search and Paid Social
3+ years of strong working knowledge & qualifications in Google Analytics (GA4), Google Ads
3+ years of strong working knowledge of Meta and Tiktok Business Manager
Agency and stakeholder engagement skills
Strong data analytical skills, a high degree of proficiency in Excel
Ability to pivot quickly within a fast-paced environment with shifting priorities
Performance driven with exceptional attention to detail
Adaptability to evolving digital marketing trends and technologies
Strong collaborative and effective communication skills across cross-functional teams
Proactive, initiative-driven, with the ability to work independently while managing multiple projects
Exceptional level of written and verbal communication skills

Who you are ?We are convinced that diversity is a source of fulfillment, social balance and complementarity for our employees, which is why our offers are open to all, without restriction.

Pierre Fabre

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