Creative Lead (Copy-based)
TEAM LEWIS
- Sydney, NSW
- Permanent
- Full-time
- Oversees the creation of high-quality and engaging content and Creative outputs, providing knowledgeable quality control and guidance to their practice
- Consistently develops Creative elements that match the deliverables list
- Leads in producing Creative and strategic visions for clients
- Works with clients to develop and implement an impactful design and content strategy, delegating responsibilities to direct and guide wider team members where possible
- Works with content specialists to improve own and others knowledge of content trends, driving a commitment to excellent story-telling
- Actively contributes to the new business process in collaboration with the Managing Director and/or the local and regional leadership team, making key decisions and playing a crucial role in selling TEAM LEWIS credentials throughout the tender process
- Leads Creative element of credentials and pitches for clients, developing Creative concepts in line with strategic insights and messaging
- Actively promotes the use of digital products internally whilst developing the uptake of services offered by TEAM LEWIS, including specialist solutions provided by the digital team
- Uses social media to recognise trends and proactively promotes new tools, solutions, and processes to continuously evolve and optimise client PR campaigns across the business
- Works collaboratively with other teams increase the utilisation and selling of digital services
- Takes overall leadership responsibility for upskilling Creative capabilities of wider team, including coaching, supervision, assessment, and reviews of all team members
- Helps build a high calibre, talented and motivated Creative team - nurturing and preserving the TEAM LEWIS culture
- Sets strategic team objectives on a weekly, monthly, quarterly, and annual basis
- Defines deliverable client objectives and sets standards of excellence for all client activity, driving commitment from all levels of the team
- Acts as a respected line manager, working closely with line reports to maximise strengths, improve weaknesses and support career development
- Works with the People team to recruit high calibre candidates into the team and develop and initiate hiring strategy in line with projected organisational requirements
- Works with the People team to reward, retain and develop the team and resolve any performance issues, offering suggestions and improvements for the benefit of the wider local team
- Runs and supports training sessions, with a view to maximising opportunities to expand team skills and grow revenues
- Takes a proactive role in promoting the TEAM LEWIS brand, its identity, values, and work
- Supports the People team by promoting, both internally and externally, opportunities at TEAM LEWIS across social media and via the referral scheme
- Works with the People team to create succession plans and career paths
- Maintains a detailed and up-to-date knowledge of industry (competitors’ and clients’) activities
- Overall, acts as a guardian of best practice
- Driven to take ownership of and build a critical service for the agency
- Knowledge of the software and applications involved in the Creative process
- Relevant experience working in a B2B, corporate, consumer, or digital communications agency environment at a Director level.
- Well-versed in social media and the integration of digital marketing into the wider communications landscape
- Able to provide consultancy on Creative requirements as well as broader marketing strategy
- Demonstrable success at securing new business and increasing client revenues
- Considered, assertive and influential; a strong leader with the skills and aptitude to develop and motivate a team
- Managing Director, Australia – Line Manager
- Creative Director, APAC
- Global Executive Creative Director
- Head of Content, Singapore
- Campaign Directors and senior account leads in Australia and the network
- Head of Growth & Acceleration, APAC
- Futures Hub team
- Regional Strategic Excellence team
- VP APAC
- People Director APAC