Consumer Business Insights Analyst
McDonald's
- Thornleigh, NSW
- Temporary
- Full-time
- Partnering and advising subject matter experts from around the Macca’s business.
- Advocating for the customer and helping shape strategic direction of key platforms.
- Owning continuous tracking tools, including market share, communications, brand and experience tracking.
- Work closely with our trusted research suppliers ensuring we are working well as a collective.
- Championing the customer voice in various forums to ensure we are staying customer centric.
- Coaching and collaborating with other teams on how to use consumer data to improve decision making.
- Crafting compelling narratives using a combination of qualitative and quantitative data.
- Translating data into clear, concise, and impactful insights.
- Leading projects end to end, maximizing insight from our investment.
- Being a trusted strategic business partner, helping stakeholders navigate the complexity of consumer data.
- Owning relationships with our agency partners to ensure we are delivering best in class projects.
- Has 3-4 years’ experience in Market Research / Consumer insights (either agency or internal).
- Advanced understanding and application of quantitative and qualitative research methodologies.
- Ability to join the dots between multiple sources of information to help inform the bigger picture.
- Quantitative expertise to find the story from raw data and present it in a compelling way.
- Quantitative technical skills Excel, SPSS, Tableau Q (or similar software’s).
- Excellent data visualization skills and an eye for detail.
- Business acumen and the ability to communicate across stakeholders.
- Strong skills in project management.
- A state-of-the-art on-site gym at our Thornleigh office
- Immerse yourself in a lively and vibrant culture enriched with local events
- Embrace a highly flexible work environment that suits your lifestyle
- Ignite your professional growth with continuous development opportunities that align with your career aspirations and passions