Digital Marketing Executive
Collective Wellness Group
- Australia
- Permanent
- Full-time
- Work with the Digital Brand Manager to assist in the creation and optimisation of digital content, including social media posts, blog articles, email newsletters, and website copy, adhering to brand guidelines and tone of voice
- Assist in the coordination and execution of digital marketing campaigns across multiple channels, ensuring timely delivery and tracking of campaign performance
- Support the management of social media channels for both brands, including content scheduling, community engagement, monitoring comments and analysing performance metrics
- Work with key stakeholders to ensure social content is aligned with brand campaigns and overall brand guidelines
- Help with the development and deployment of email marketing campaigns, including list segmentation, content creation, A/B testing and performance analysis
- Plan and populate content within the EDMs to ensure they align with overarching content strategy
- Maintenance of mailing list databases to ensure they remain up to date
- Day to day support of franchisees with email marketing questions
- Collaborate with the design team to create visual assets for digital marketing campaigns, including graphics, images and videos
- Conduct research on industry trends, competitor activities, and audience preferences to inform digital marketing strategies and campaign planning
- Assist in monitoring and analysing digital marketing performance metrics using tools like Google Analytics and social media analytics platforms, providing insights and recommendations for optimisation
- Provide general administrative support to the digital marketing team as required.
- Demonstrate personal commitment to living the Collective Wellness Group principles: Own It, See It, Feel It, Do It, Together
- Bachelor's degree in Marketing, Communications, Business or related field desirable
- Minimum 2+ years in digital marketing, social media management or related fields would be advantageous
- Passion for digital marketing and the fitness/wellness industry
- Strong written and verbal communication skills, with attention to detail and accuracy
- Familiarity with social media platforms, content management systems (CMS) and email marketing tools
- Creative thinker with the ability to generate innovative ideas and solutions
- Proactive attitude with a willingness to learn and adapt in a fast-paced environment
- Excellent organisational and time management skills, with the ability to prioritise tasks and meet deadlines
- Team player with strong interpersonal skills and the ability to collaborate effectively with cross-functional teams
- Hybrid and Flexible style of working
- Free gym memberships to the Collective Wellness Group brands
- A day of birthday leave, wellness day of leave and $250 wellness voucher each year
- Holistic Wellness Calendar of events and resources based on our 6 pillars of wellness
- Access to free, professional, and confidential counseling via our Employee Assistance Program (EAP)
- Access to our LMS system for ongoing learning and development opportunities
- Crows Nest location