Senior Manager of Performance Marketing
Supercheap Auto
- Strathpine, QLD
- Permanent
- Full-time
- Works with the Head of Marketing and the Head of eCommerce to create and deliver digital marketing components of the Omni-Digital strategy, including the Digital Marketing budgets and traffic targets
- Lead the development of the traffic plan across paid and organic search, paid social and affiliates
- Work with the Marketing and Group Personalisation team to optimise organic social, email and referral traffic
- Responsible for optimising traffic to SCA's stores and digital channels through optimisation of search engine results, implementing keyword strategies and monitoring their impact
- Support the development, execution and optimisation of PPC strategies for SCA
- Conducts keyword and competitor research to identify content and product opportunities
- Monitors and reports on SEO & Performance Marketing performance against targets set in the Omni Digital strategy
- Maintains team motivation and provides feedback and opportunities for team members to improve skills and work performance
- Ensure ongoing development of personal skills/knowledge to enhance continuous improvement by creating and actioning personal development plans and networking activities
- Demonstrated experience in SEO & Performance Marketing, including experience in owning a marketing budget, developing marketing strategy, and managing vendor relations
- Experience in affiliate strategy development and optimisation
- Knowledge and understanding of eCommerce, Google Analytics, SEO, SEM, EDM, Social Media, Performance Marketing, and Affiliate Marketing
- Experience with integrated campaign management and digital campaign optimisation including Google Ad campaigns
- Experience managing large amounts of data, with a quantitative skillset to determine effectiveness of marketing spend
- The ability to lead, manage and coach the performance of teams
- Tertiary qualification in Marketing or eCommerce - desired
- Flexible work arrangements, hybrid set up between the office and home
- Commitment to your professional development with ongoing opportunities for progression
- Generous Team Member Discounts across all Super Retail Group brands
- Perks Program including discounts on health and well-being, entertainment, travel and accommodation and more