Media Buyer (Google / Paid Search / SEA)
Digitsonly
- Melbourne, VIC
- Permanent
- Full-time
- Develop and execute strategic paid search campaigns across Google Ads platforms, focusing on Search Ads and Paid Search (SEA).
- Conduct keyword research, ad copywriting, and ad group structuring to optimize campaign performance and drive relevant traffic.
- Monitor campaign performance, analyze key metrics, and provide actionable insights and recommendations for optimization.
- Implement A/B testing methodologies to continuously improve ad performance, including ad copy, landing pages, and targeting.
- Collaborate with internal teams to ensure alignment with overall marketing objectives and strategies.
- Stay up-to-date with industry trends, best practices, and platform updates to maintain a competitive edge in paid search advertising.
- Provide regular reporting and performance updates to clients, highlighting achievements and areas for improvement.
- Bachelor's degree in Marketing, Advertising, Business, or related field.
- Proven experience in managing paid search campaigns on Google Ads platforms, with a focus on Search Ads and SEA.
- In-depth understanding of Google Ads interface, campaign settings, targeting options, and bid strategies.
- Strong analytical skills with the ability to interpret data, identify trends, and make data-driven decisions to optimize campaign performance.
- Excellent communication and interpersonal skills, with the ability to effectively collaborate with clients and internal teams.
- Google Ads certification is preferred.
- Experience with other digital advertising platforms (e.g., Microsoft Advertising, Facebook Ads) is a plus.
- Ability to multitask and prioritize workload in a fast-paced environment.
- Detail-oriented with a strong focus on delivering high-quality results.
- Access to high paying & uncompeted jobs by verified hiring companies
- Possibility to take on multiple projects or offers (depending on availability*)
- Access to trainings & coachings (like adworld, foreplay.co, skillshare + inhouse trainings, etc.)
- Access to SOPs, best practices, checklists (clickminded, +inhouse trainings, etc)
- Private management by a dedicated customer support manager
- Community with like minded individuals & free consulting