Marketing Automation Coordinator
- Cremorne, VIC
- $78,000-87,000 per year
- Permanent
- Full-time
OES is a vibrant and values led organisation, and we are passionate about enhancing lives through education. We work with university partners, training institutes, and professional bodies worldwide, to develop and enable immersive and engaging learning experiences. We empower our teams to be student focused, innovative and embrace change with a growth mindset to ensure we achieve our vision of being the world’s most impactful enabler of education. We encourage our people to grow and develop through teamwork and a diverse range of projects, programs and challenging work. We trust our people to deliver, so when you work with OES, you will join a team who are empowered to impact every day.The Role
As our Marketing Automation Coordinator you will be responsible for the day to day running of marketing campaigns across the student communications journey (i.e. prospective and current students), along with the analytics relating to these campaigns. The role is for a 12 month contract.What You’ll Do
- Manage campaign data for current and prospective student communications, ensuring accuracy and relevance.
- Develop and enhance marketing automations, including identifying new requirements and future improvements.
- Collaborate with the communications team to design journey flows, segmentation strategies, and prospect pathways.
- Conduct testing and reporting on automation and campaign performance to drive continuous improvement.
- Support internal stakeholders, including managing platform updates and assisting with IT and Salesforce-related requests.
- Contribute to student engagement and retention by delivering impactful automation and journey-building projects.
- Formal qualifications in a marketing or business discipline is preferable
- Salesforce Marketing Cloud experience is essential.
- Experience with using CRM data is desirable
- Experience with complex data structures is desirable
- Experience in Business Analytics or Functional Analytics is highly desirable.
- Flexible, hybrid work for genuine career-life fit (2-3 days in our Cremorne Office)
- Professional development and mentoring
- OES Culture Club and events calendar
- Health and wellbeing activities
- Annual flu vaccinations
- Paid parental leave
- Purchased leave
- Study assistance and leave for eligible employees
- Mental health support resources and Employee assistance program (EAP)
- Income protection insurance
- Corporate health insurance