Customer Analyst - Retail Media - Hawthorn East
- Hawthorn East, VIC East Melbourne, VIC
- Permanent
- Full-time
- Analyse campaign performance using observational and experimental measurement approaches, as well as statistical modelling.
- Translate data into clear, actionable insights to optimise future campaigns and drive sales growth.
- Develop insight into customer behaviour - identifying both success and pain points to uncover growth opportunities, assess the impact of existing actions, and provide strategic recommendations for future challenges.
- Create new ways to group, segment, and understand customers in terms of value, behaviour, and motivations, supporting more sophisticated targeting and engagement strategies in collaboration with campaign planners.
- Present findings and recommendations to a variety of stakeholders - from vendors to marketing teams and senior leaders.
- Manage relationships with internal and external partners to ensure high-quality measurement outcomes.
- Collaborate with business units to increase their connection with customers, building both customer and supplier capability in decision-making and process improvement.
- Champion data-informed decision-making across the business.
- 4+ years proven experience in marketing measurement, marketing effectiveness, media analytics, or a related analytical role.
- Strong numerical and analytical skills, with the ability to segment, model, summarise, interpret, and communicate complex data sets in a simple way for non-technical audiences.
- Deep understanding of observational measurement, experimental design, and statistical modelling.
- Excellent stakeholder management skills - you can work effectively with everyone from technical analysts to senior executives.
- Ability to integrate and interpret multiple data sources, including sales, financial, research, and product data.
- Demonstrated strategic mindset, able to move beyond facts and analysis to deliver actionable recommendations that improve how we reach, target, and engage customers.
- A self-starter mindset with the curiosity to dig deep, unpick problems, and independently find solutions.
- While not essential, familiarity with Python or R will be a bonus
- Experience using agency tools for analysis (e.g., Synergy, Roy Morgan, Quantium, Nielsen, Tableau) - not all required, but familiarity is advantageous.
- Flexible working options: We know that work is only one part of your life, so we actively encourage a positive work-life balance and provide hybrid working options to help you achieve it.
- Office perks: Take advantage of our gym facility and fitness classes, free parking, BBQ area, mini-Coles supermarket, fooderie hub where you can sample new products before they hit the shelves, school holiday program and so much more when you come in.
- Discounts: Eligible team members receive 5% discount all year round on your Supermarket and Liquor online and in-store purchases. We also offer additional periods of double discount (10%) at various times throughout the year. As well as hotdeals exclusive to team members that translate into additional savings.
- Reward through recognition: Give and receive recognition, linked to our Coles values, through our digital recognition platform 'mythanks'. You can accumulate points to redeem in the online shop for exciting gifts and electronic gift cards from an extensive range of retailers.
- Opportunities for learning and development: No matter where you start within our diverse business, you'll have experiences, exposure, and education to satisfy you. Discover and explore a variety of career development programs and job-specific training.
- Paid parental leave: We understand how important your life outside work is and offer permanent team members paid parental leave to support you in balancing work and family.
- Investment in your future: Our annual team member share plan offer allows eligible team members to make regular pre-tax salary sacrifice deductions to purchase Coles Group shares.