Customer Engagement Manager / Resell Master / Marketing

• Utilize advanced data analytics tools to comprehensively analyze customer behavior, preferences, and purchase history.
• Segment the customer base into distinct categories based on predefined criteria such as VIP, regular, potential, and inactive.
• Identify key characteristics and trends within each segment to inform targeted marketing strategies and engagement initiatives.

• Collaborate closely with cross-functional teams to develop comprehensive resell strategies tailored to each customer segment's unique needs and preferences.
• Design customer journey maps to identify touchpoints and opportunities for resell initiatives, ensuring a seamless and personalized customer experience.
• Develop and execute compelling marketing campaigns, promotions, and incentives to encourage repeat purchases and drive resell opportunities effectively.

• Implement innovative retention-focused initiatives aimed at enhancing customer loyalty and minimizing churn rates across all segments.
• Develop and execute personalized communication strategies to engage with customers at various stages of the customer lifecycle, fostering strong relationships and driving repeat business.
• Monitor customer feedback and satisfaction metrics continuously to identify areas for improvement and proactively address customer concerns, ensuring a high level of satisfaction and loyalty.

• Track and analyze the performance of marketing campaigns and engagement initiatives using relevant KPIs, such as customer acquisition cost, customer lifetime value, and retention rates.
• Conduct A/B testing and performance experiments to optimize campaign effectiveness and ROI, leveraging data-driven insights to refine strategies and drive continuous improvement.
• Provide regular reports and insights to stakeholders on the effectiveness of resell and retention strategies, highlighting successes, challenges, and areas for further optimization.

• Bachelor's degree in Marketing, Business Administration, or a related field. Master's degree preferred.
• At least 5 years proven experience in customer segmentation, engagement strategy development, and retention initiatives within a dynamic and customer-centric environment.
• strong analytical skills with proficiency in data analytics tools such as Google Analytics, Tableau, or similar platforms.
• Excellent communication and collaboration skills to effectively work with cross-functional teams and stakeholders at all levels, mandarin speaking would be highly preferred.
• Strategic thinking and creative problem-solving abilities to develop innovative customer engagement strategies that drive business growth.
• Experience in the e-commerce or retail industry is a plus, with a deep understanding of customer behavior and market dynamics.

• Celebrate your tenure with us! Receive generous milestone anniversary gifts that grow with each year of service.
• Join a vibrant workplace culture with fantastic team-building activities, fostering camaraderie and collaboration among colleagues.
• Prioritize your well-being! Access our Flexible Spending Account (FSA) for various health and wellness needs.
• We support you during difficult times. Receive one additional paid day off for each occasion of family bereavement.
• Cherish life's milestones. Enjoy paid time off for your marriage occasion.
• Welcome your newest family member with a special gift!
• Invest in your growth! Access annual training opportunities tailored to your role.

TMGM