Senior CRM Specialist
- Alexandria, NSW
- Permanent
- Full-time
- Work to clear KPI's to drive engagement, revenue and brand growth YoY and on a campaign basis.
- Development and optimisation of customer lifecycle strategies focusing on acquisition, retention, and reactivation from a cross-channel customer perspective.
- Lead end-to-end marketing campaign process through from briefing to creative asset approval, and deployment with best practice recommendations and guidance on send strategy and segmentation.
- Develop new and optimise current acquisition campaigns to drive brand database growth + build Marketable segments.
- Work with various stakeholders, providing expert recommendations in line with CRM best practice, business and brand objectives.
- Provide brands and stakeholders with campaign and database level analysis & reporting for all CRM activities, complete with insight and performance recommendations.
- Min 4 years experience working within the CRM sector (ideally fashion retail).
- Experience developing CRM strategies to engage customers and drive conversion. This includes journeys and triggered campaigns, identifying, nurturing and retaining customers to drive favourable outcomes.
- Hands on experience working within CRM Database + Marketing systems and implementing Automation campaigns.
- Desired (but not essential) experience using Salesforce Platforms and Tools: Sales Cloud (Classic + Lightning), Marketing Cloud (Journey Builder + Einstein features).
- An analytical mindset and the ability to analyse data for trends, actionable insight, and strategy recommendation opportunities.
- Staff Discounts
- Excellent training and career opportunities
- $1,500 for every friend you refer
- Free on-site parking
- Great health & wellbeing initiatives
- Employee Assistance Program
- Hybrid working environment, work from the office and home