Client Partner - CPG

Sydney, NSW
Permanent
Full-time

2 months ago

The Global Business Solutions (GBS) team in Australia plays a central role in TikTok's commercial success by helping brands and businesses connect with audiences through innovative advertising and marketing strategies. GBS oversees advertising solutions & revenue growth, client solutions & relationship management, campaign strategy & execution, marketing & brand partnerships, education & support, and innovation & market expansion.This CP will join the CPG & Auto team - one of TikTok's most strategically important verticals. The team partners with iconic global brands across Food, Beverage & Auto - This role is for a client partner across CPG brands. This role will focus on strategic partnerships and high-growth opportunities within the CPG space. Strong understanding of English is essential due to global coordination and market execution.Responsibilities:
- Identify, prioritise and secure business opportunities in the CPG space.
- Drive revenue for TikTok by seeking partnerships with various direct clients through a consultative approach.
- Create compelling sales propositions and presentations utilising internal and external data for respective regions.
- Liaise with cross-functional teams on structuring and executing operational and strategic initiatives.
- Develop and implement best practices for client interaction, sales, and service, ensuring our clients receive the highest level of sales and operational customer service.
- Orchestrate seamless campaign execution through collaboration with cross-functional teams.
- Proactively enhance campaign performance, taking the lead to monitor and analyse ad campaigns.
- Update clients on TikTok products and developments, and educate clients and agencies on best practices.Qualifications:Minimum Qualifications :
- 5+ years of platform and industry experience, with exposure to streaming, film, or broader entertainment industry marketing.
- Fluent in English due to global coordination and market execution requirements.
- Provide consultative selling through your expert knowledge of social media, mobile apps, and digital and mobile marketing.
- Demonstrate a track record of winning the support of key stakeholders and in reaching and exceeding sales goals.
- Strong foundational knowledge of performance media, auction, and biddable digital advertising buying.Preferred Qualifications :
- Experience working with creator or user-generated content (UGC) driven content.
- Familiarity with marketing mix modeling (MMM), incrementality, or measurement strategies.
- Ability to lead quarterly business reviews (QBRs) or joint business plans with senior stakeholders.

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