Mindshare | Connections Planning Director Melbourne, Melbourne
Mindshare
- Melbourne, VIC
- Permanent
- Full-time
- Build strong relationships with media lead clients.
- Develop future fit, market leading campaigns for your brands.
- Responsible for leading planning response to brief:
- Lead agency village to deliver integrated campaigns across paid, owned, earned, and owned touchpoints.
- Engage with media partners to stay ahead of changes to the landscape and new capabilities of each media touchpoint.
- Engage with internal product teams including GroupM proprietary product and service teams to ensure understand the relevance of their offerings to the clients.
- Deliver relevant updates to the clients including inspiration sessions, media landscape updates and new opportunities.
- As a senior member of the planning team, you should lean into developing the junior team members.
- create and foster a cohesive team environment through team activities and cultural moments.
- motivate the team to achieve individual, team and organizational goals.
- develop and train team members to ensure they reach their potential.
- Enrich planning and buying practices to improve product, collaborating with practice leads where relevant.
- Advanced media planning knowledge and skills with strong ability to utilise agency and industry tools to support planning recommendation.
- An understanding of the role media plays in the broader marketing plan and its impact on other areas of the business.
- A keen interest in and understanding of relevant marketing science literature and its application to media planning.
- Well versed in the application of data and eCommerce strategies into planning responses.
- An understanding of how brand and performance media can work together to deliver overall objectives.
- A drive to find innovative and disruptive solutions to creatively solve client challenges.
- Experience leading complex media campaigns with multiple stakeholders.
- Requires a minimum of 6 years of relevant experience.
- Being 'open to different'
- Living our values of empathy, energy, and impact
- Achieving Good Growth for business, people, and the planet