Marketing Manager

• Oversee the design, production of marketing and display collateral.

• Manage and distribute all external communications content from Christmas Island Tourism, including copy, design, and visuals, across all digital channels and visitor touchpoints/collateral.

• Lead, develop and implement the organisation's annual marketing plan, allocated budget, and calendar of activities.

• Source and manage all partner agencies (Digital, Brand, Design) as required.

• Provide reporting metrics, budget coordination, processes and timelines to the Chair/Committee and assist with committee meetings, consultation and liaison as required.

• Lead and develop the digital and content marketing strategy across owned channels including web, social, and influencer outreach programs.
• Manage and oversee digital content production, including website, socials videos, and direct marketing campaigns.
• Manage external service providers for web performance, content/paid advertising.

• Work in partnership with Tourism Australia and other key tourism partners on co-operative campaigns, photoshoots and video production, visual asset acquisition and other consumer related activities to promote the destination.

• Deliver integrated (traditional/digital) and targeted tactical marketing campaigns and activities to promote Christmas Islands unique selling points to increase the destinations profile and visitor numbers.

• Build consumer database and implement regular e-newsletters.

• Work with the travel trade and local tourism operators to develop appealing packages to grow the visitor economy.

• Develop strategic alliances with product distribution channels, including inbound tour operators, wholesalers, retail travel agents, and airlines to maximise the distribution and brochure/website pagination of the destinations tourism product and experiences.

• As required, attend national/international tradeshows to educate the travel trade on the destinations tourism assets.

• Work in partnership with Tourism Australia and their international offices to provide product knowledge, local insights, and destination information.

• Coordinate and host tourism trade familiarisations.

• Nurture positive, productive relationships with on-island operators, visitor centre team and all key stakeholders.

• Oversee the associations membership strategy, working with the Visitor Centre Manager to develop member communications and opportunities.

• Arrange networking events with members.

• Establish a member/industry e-newsletter to keep all informed of Christmas Island updates.

• Explore co-operative opportunities with Cocos Keeling Islands to package with key trade partners.

• Develop and oversee funding submissions, quarterly reports, and annual reporting.

• Establish and maintain liaison with key tourism groups including Tourism Australia, Tourism Western Australia, Australian Tourism Export Council, Tourism Council, and other relevant industry bodies.

• Act as key media liaison on behalf of Christmas Island Tourism Association.

• Develop and lead the annual media plan and budget including production of an annual media kit, management of a licensed media gallery, pitching story ideas both directly and via the media network TravMedia.

• Proactively identify and develop new media opportunities to promote Christmas Island as a tourism destination across national and global media platforms to lift the brand profile and drive visitation.

• Experience in or an understanding of the tourism or travel industry.

• 7 years + experience in marketing related role.

• Excellent computer literacy skills including high proficiency in the MS Office Suite (Word, Outlook, PowerPoint, Excel) Google Drive and Internet skills.

• Demonstrated experience and success in the development, implementation and management of marketing and communication strategies and activities.

• High level of verbal, written and presentation skills.

• Recent experience in a wide application of digital and social platforms and technologies.

• Research, copywriting, editing and communication skills.

• Public Relations and media experience including the successful pitching of written and verbal story ideas.

• Well-developed relationship building, stakeholder engagement and negotiation skills.

• Well-developed analytical, problem-solving, organisational and project management skills.

• Self-motivated and able to work unsupervised.

• Social Media platforms including organic posting, paid advertising, and reporting tools.

• Adobe Creative Suite: InDesign, Photoshop, etc, Digital Metrics Software: Google Search Console & Analytics, Content Management Systems e.g. WordPress, Automation Tools.

• Tertiary qualifications in marketing or a relevant discipline.

• Knowledge of the tourism products and services on Christmas Island.

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