Social Media and PR Specialist
- Chadstone, VIC
- Permanent
- Full-time
Develop compelling story angles and pitch them to media, manage product placement and associated PR events. Implement Target Influencer program and organic social media programs. Produce and circulate post implementation assessments as relevant (focused on metrics of success and key learnings).Responsibilities include, but not limited:
- Ensure that all internal and external PR programs and communication activities are aligned to the strategic and business objectives,
- Work closely with the Manager PR & Social Media to regularly review strategy direction, adjust accordingly and look for more ways to promote the business both internally and externally.
- Implement Organic Social Media strategy and proactively identify ways to amplify earned content across Target channels.
- Work with the Manager PR & Social Media to agree focus and develop agency briefs and execute. Develop and execute LAM strategies to support individual or grouped store challenges (eg store launches and re-furbs etc).
- Assist in the creation of reports back to General Manager of Marketing and relevant business stakeholders regarding progress and success of the briefs.
- Assist in the development and writing of all internal communication and media material including media briefs, position statements and releases that relate to customer and products.
- Assist in the development and execution of all communications plans from internal communication requirements through to external communication management that relate to customer.
- Work closely with the marketing (and other) teams to finalise briefs and manage external agency input and planning and with other areas of the business to develop strategic plans and briefs and manage internally and externally.
- Excellent written and verbal skills and excellent event management experience
- Excellent up-to date knowledge and capabilities across social media platforms including current technologies and trends in social media,
- Strong skills in Microsoft Outlook, Word, Excel, PowerPoint and Adobe Acrobat, Photoshop
- Database management
- Passionate about customers and the brand
- Exceptional collaboration, influencing and communication skills
- Strong organisational skills, ability to meet all deadlines within budget and compile results/focus on learnings for future programs
- Ability to independently manage and resolve complex issues
- Developed leadership skills, works extremely well under pressure and attention to detail.
- Proactive / shows initiative and understands importance of confidentiality
- Flexible hybrid working options through our Flex Where, Flex When, Flex Well policy.
- Access to our team member discount program which can be used across our company network, including Target, Kmart, Bunnings, and Officeworks.
- A free OnePass membership offering free delivery across Target and Kmart on eligible product.
- Access to our benefits program, which entitles you to exclusive discounts and benefits in the areas of entertainment, travel, lifestyle, and health, with over 60 suppliers.
- We want you to feel rewarded for your commitment and hard work, that's why there is opportunity for eligible team members to participate in a bonus program.
- Free onsite parking when you're required to come into the office.
- We offer inclusive parental leave and ongoing support through our partnership with Circle In for team members of all backgrounds and family circumstances.
- A dynamic learning and support program.
- Opportunity to fast-track your career through our Mentor Program as a Mentee or Mentor.
- Kudos recognition program, where you are nominated by your peers to spin a wheel, to win a stack of cool prizes.
- Wesfarmers is Kmart and Target's parent company, and each year, eligible employees can elect to purchase shares through a salary sacrifice arrangement.
- Great career opportunities across the broader Wesfarmers Group.