Social & Influencer Media Coordinator
- Sydney, NSW
- Permanent
- Full-time
- Be a go-to support for the team. Jumping in on ad hoc projects, competitor research, and campaign reporting.
- Social media account management and reporting for assigned social channel/s - create, plan and schedule engaging and creative social content that aligns with our tone of voice, attitude, personality and brand behaviour in order to meet our objectives.
- Use analytics tools (e.g. Meta Business Suite, Meltwater etc) to monitor, analyse and report on social media and influencer campaign performance and measure campaign effectiveness, and identify opportunities for optimisation.
- Spearhead all giveaways (including drafting Terms & Conditions) and liaising with the broader team (ie Legal & Finance).
- Assist with the development of creator content briefs and ensure that all content submitted adheres to social guidelines and best practices prior to posting.
- Support the end-to-end influencer campaigns including drafting influencer agreements, briefs, setting up campaign trackers and organising logistics of products to influencers.
- Cross collaboration with broader marketing, creative, and product teams to ensure cohesive brand messaging and campaign execution.
- Work with customer service to address social media inquiries, feedback, and crisis management.
- Partner with analytics and insights teams to refine targeting and improve campaign effectiveness
- Collaborate on content creation and scheduling.
- Contribute to regular reporting, sharing key learnings and trends with the team.
- Assist in managing influencer partnerships and campaign logistics
- Execute end-to-end collaborations with creators that aligns to our master Communications strategy (specifically Influencer).
- Collaborate with your team to support our relationship with our external partner on 'Always On' influencer / creator activity, as well as direct influencer management.
- Continuously source and outreach new and upcoming creators that align with our tone of voice, attitude, personality and brand behavior in order to meet our objectives.
- Assist with the development of creator content briefs and ensure that all content submitted adheres to social guidelines and best practices prior to posting.
- Work with your team to identify opportunities to support execution of influencer content and / or campaigns end-to-end.
- Raising POs and invoices for creator campaigns and projects.
- Ensure reporting is completed in a timely manner.
- You have at least 2+ years experience working in Social Media.
- Positive attitude, willingness to learn, and eagerness to take on new challenges
- A creative mind, able to think of ideas that haven't been done before (for gifting, initiatives, events)
- Exceptional knowledge of influencers on Instagram, TikTok and YouTube
- You have strong communication, creative and storytelling skills, with the ability to create content that drives value for our communities
- You have a collaborative attitude and a proactive approach to problem-solving.
- Ability to work independently and as part of a team.
- You're known for your eye for detail, accountability and excellent organisational / multitasking skills.
- You know how to be agile in your approach to work and can pivot easily
- You have an enthusiastic and curious attitude, and a genuine love of our brand.
- As a digital native, you approach everything app and mobile first.
- You have a Bachelor's degree in Marketing or Communications or a related field, or equivalent reputable experience in Influencer Marketing, Social Media and/or Public Relations.
- Flexible working. We offer a hybrid and flexible working model so you can do your best work in a way that works for you
- The learning collective. Get your knowledge fix with our learning days & hackathons
- Parents at THE ICONIC. Access to our parental leave program and an extra day off for your kids' first day of school every year
- Birthday leave. Enjoy a paid day off for your birthday and an ICONIC voucher to treat yourself
- Curate your style. No matter what your style is, we have got you covered with our Amazing staff discount and our famous sample sales
- Wellbeing. Access to our discounted gym memberships and wellbeing programs
- People first. Access to our Employee Assistance Program for you and your family
- Volunteer days. Work as a Charity Partner with Thread Together for society and environmental change
- Refer a friend. Enjoy a referral reward for successfully placing a referral