CRM & Loyalty Manager - Skechers & Dr Martens

• Own the strategy, delivery, and growth of the Skechers loyalty program (Insider), including acquisition, engagement, and retention.
• Develop and optimise lifecycle marketing journeys, from welcome and onboarding sequences to re-engagement campaigns.
• Partner with key stakeholders to evolve program benefits, promotions, and engagement strategies.
• Ensure Privacy Act and SPAM Act compliance, safeguarding the brand through best-practice data governance.
• Ensure loyalty program communication is compelling, on-brand, and aligned with commercial priorities.

• Map and maintain a holistic contact strategy, identifying key lifecycle moments to deliver a best-in-class customer experience.
• Build campaign frameworks and content journeys that deepen customer relationships and drive purchasing behaviour.
• Manage end-to-end campaign delivery—briefing creative, building, scheduling, testing, deploying, and reporting—ensuring alignment with the brand calendar.
• Leverage insights to continuously optimise journeys and campaign performance.

• Leverage the Customer Data Platform (CDP) to build, manage, and refine audience segments for targeted and personalised campaigns.
• Implement A/B testing and other optimisation methods to refine targeting and messaging.
• Monitor campaign and loyalty program KPIs, producing regular reports with actionable insights to improve performance.

• Partner with martech, marketing, and data teams to enhance CRM capabilities, automation, and integration.
• Define requirements and brief IT and martech teams on new tracking, features, and enhancements to our CDP and CRM platforms to strengthen capabilities and deliver advanced personalisation.
• Oversee creative briefs and asset delivery to ensure brand alignment and timely execution.
• Plan annual CRM and loyalty priorities in line with business KPIs, while staying ahead of emerging trends and best practices.

• 5+ years’ experience in CRM, loyalty, or retention marketing, ideally in retail, fashion, or eCommerce.
• Proven track record of delivering measurable growth in customer engagement and retention.
• Experience managing loyalty programs, lifecycle marketing, and multi-channel campaigns.
• Strong data analysis skills with experience using CRM, ESP, and analytics platforms to interpret data and derive actionable insights.
• Excellent stakeholder management and communication skills.
• Ability to lead and motivate teams, with demonstrated experience collaborating cross-functionally to achieve common goals.
• Highly organised, detail-oriented, and comfortable managing multiple projects in a fast-paced environment.

Skechers