The RoleWe're looking for a Brand Content Writer who brings depth, clarity, and character to everything we share with the world. This isn't a role about performance marketing or product copy - it's about crafting intelligent, resonant content that builds credibility, earns trust, and reflects the ambition and precision of our brand. You'll create content across long, medium, and short form, from high-stakes announcements and clinician impact stories to opinionated thought leadership and crisp social posts. You'll help set the tone for how Heidi shows up publicly, creating content that resonates beyond the scroll.What You'll DoCreate compelling content for brand-forward initiatives: LinkedIn posts, Instagram and Facebook content, thought leadership, impact assessments, funding or partnership announcements, keynote narratives, leadership updates, and moreWrite in the natural voice of healthcare providers, avoiding tech jargon while respecting clinical expertise and medical terminologyElevate the clarity, tone, and consistency of Heidi's external voiceCollaborate with leadership, design, product, and marketing teams to shape high-visibility messagingDevelop editorial calendars for content strategy and thought leadership across all platformsInterview clinicians, collaborators, and internal experts to surface authentic stories and insightsUphold editorial standards that prioritise substance, coherence, and respect for our audienceWhat We're Looking ForBackground in journalism or clinical practice. We need someone who can write in a trustworthy, human toneAbility to translate complex healthcare concepts into accessible, engaging contentExperience creating content for multiple platforms and formatsUnderstanding of healthcare professional audiences and their communication preferences
