Communications and Content Manager - Insurances

Melbourne, VIC
Permanent
Full-time

22 days ago

About usEstablished in 1840, we are Australia's first wellbeing company, delivering health, wealth and care services for our members and the community.As a social enterprise, we're motivated by our purpose to positively impact the wellbeing of millions. We reinvest profits to deliver products and services sustainably that matter most to our members, customers and the Australian community.For us, Real Wellbeing encompasses the whole experience of life. It's about feeling supported in your health, connected with your community and empowered to live life on your terms.Your New Role Looks Like This:We're looking for a dynamic Communications & Content Manager to bring our brand voice to life - for both our people and our valued members.In this role, you'll shape communication strategies that connect, inspire, and engage - aligning every message with our Customer Value Proposition (CVP), brand, and business goals. From crafting compelling stories to streamlining key updates, you'll make sure our messages land with impact, no matter the channel.This is your opportunity to influence both our customer and employee experience.What You'll Be Doing

Lead Internal Communications - Design and roll out a framework that keeps our people informed, engaged, and aligned with our values, culture, and business priorities.
Create Content That Connects - Write, edit, and manage engaging stories and updates across channels: intranet, newsletters, leadership updates, digital signage, and more - including content for key events like town halls.
Stay Ahead with Tech - Explore and apply AI tools to create smarter, more personalised content.
Own the Comms Calendar - Ensure messages are timely, relevant, and prioritised. Monitor performance and continuously refine for maximum impact.
Be the Go-To for Urgent Messaging - Develop a streamlined system to share operational or change alerts quickly and clearly.
Collaborate Across the Business - Work closely with People & Culture, Executive Leadership, Marketing, Digital, and Customer teams to deliver consistent, aligned messaging.
Engage Our Members - Deliver communication strategies that enhance member experiences, retain customers, and bring our CVP to life.
Drive Health Insurance Content Strategy - Create high-impact, content, including our Wellplan Rewards member newsletter andcontent articles, and support customer comms, and nurture journeys.
Support Key Projects - Prioritise, plan, and execute communications that meet business goals, reduce noise, and maximise engagement.

About You:

5+ years previous communications specialist experience in professional services accountable for all communication channels
Relevant tertiary communications / PR or marketing qualifications
Ability to design and implement communication strategies
Excellent written and oral skills at all levels, including copywriting experience for a broad range of channels. Natural storyteller.
Strong understanding of customer journeys and brand touchpoints.
Familiarity with CRM and marketing automation platforms (eg. Salesforce).
Comfortable with or ready to learn AI-powered tools for copy.
Skilled in creating engaging, high-quality content tailored to various platforms (e.g., newsletters, eDMs, intranet, SMS, Social Media).
Strong organisational skills to manage communication calendars and prioritize initiatives based on impact and urgency.
Excellent stakeholder management skills
Highly developed organisational skills with attention to detail.

What's on Offer:You will enjoy a range of great employee benefits and rewards including:

Competitive salary + bonus program
Enjoy additional yearly Well-Being and Community leave days
14-week paid parental leave, with equal benefit for both parents
Employee Referral Program
Employee Assistance Program - support and assistance for you and your partner at those times in life when you need it most
Maxxia Rewards - a great range of discounts and benefits at selected retail outlets, department stores, attractions, travel, cinemas, restaurants.
Discounts across the Australian Unity business including Private Health Insurance, General Insurance + more!
Available access to LinkedIn Learning courses through our great Learning platform

For further benefits visit:Australian Unity is an Equal Opportunity employer and we encourage applications from all members of the community, including people of Aboriginal and Torres strait Islander descent, culturally and linguistically diverse backgrounds and, mature aged people.

Australian Unity

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