CRM Specialist
- Melbourne, VIC
- Permanent
- Full-time
If you thrive on making data-driven decisions, love seeing tangible results and want your ideas to truly make a difference, this is your stage. You'll be empowered to own projects end-to-end, collaborate with a passionate and supportive team and gain exposure to diverse markets and customer behaviours. This isn't just about executing campaigns - it's about building a career where your insights shape the way we grow, innovate and keep our players coming back for more.Your role with us:
You'll be at the heart of shaping how we connect with our customers. You'll have the chance to flex both your creativity and strategy skills - designing campaigns that engage, retain, and delight players across global markets. The direct impact of your work will enhance stronger customer relationships, reduced churn and increased lifetime value, all while helping to drive the growth of a fast-moving, dynamic business.Please Note: We believe in the value of in-person collaboration! This is a full-time, on-site role at our Melbourne CBD office, where you'll work closely with our dynamic team to drive innovation and growth.Who are we?
Easygo is the Australian powerhouse behind some of the most popular brands within the iGaming industry, including Stake, KICK and Twist Gaming.Stake is the world's most popular online casino, and leads the industry with a seamless online casino and sportsbook experience. Level up your online entertainment with KICK, the vibrant live streaming platform, which connects millions of gamers and content creators worldwide. All alongside the innovative game design studio, Twist Gaming, which takes creativity to new heights by crafting cutting-edge and captivating games.Headquartered in the beautiful city of Melbourne, our growth has been remarkable. From humble beginnings to a thriving workforce of 600+, we've expanded not only in numbers but in ambition. There really is something for everyone here, whether you work in Tech, Marketing, Operations, Mathematics or Design, we are sure to have something for everyone.What you will do:
- Assist in developing company CRM strategy for our global markets.
- Execute with excellence on communication and content to enhance the user experience and stages of the player lifecycle.
- Contribute to our CRM flywheel strategy by identifying the most effective formats and communication channels to ensure optimal campaign delivery.
- Enhance player lifetime value, reduce churn and implement relevant CRM strategy.
- Collaborate with the Content and Marketing teams to identify which offers to promote.
- Be responsible for researching and sourcing relevant content to communicate with our player base.
- Monitor and analyse results of email/SMS/Webpage Pop Up campaigns, including completing weekly/monthly KPI reports.
- Stay informed of CRM best practices, trends, and tools
- Recommend and develop optimal plans for delivery of campaign, campaign format and campaign platform to grow profitability, creating action plans and strategies where appropriate
- Take control of the user journey, implementing strategy around all customer communication.
- Report back to the company with high-end KPIs and results attributed to the work of the CRM team.
- High-end retention marketing knowledge.
- Passionate team player with the ability to work with colleagues across departments.
- An eye for detail, enhancing the experience of customers through top-line communication.
- Fluent English both written and spoken.
- Experience working with creative teams, such as digital design, to prepare visual assets for campaigns.
- Detail-oriented and well organised
- HTML/CSS knowledge
- Excel /Spreadsheet knowledge
- Hands-on experience with EDM & other CRM marketing tools
- Sports, Gambling and Cryptocurrency knowledge
- Proficient with Google Suite (Drive, Spreadsheets, Docs), Slack, Jira
- In-house baristas serving free coffee, fresh juices and smoothies
- Daily catered breakfast and regular company-wide events
- Snack walls and drink fridges on every floor
- Fun /modern office spaces with pool tables, table tennis, gaming consoles, and an F1 simulator
- Access to our Employee Assistance Program for you and your loved ones
- 9,000+ courses on our Learning & Development platform
- One paid volunteer day per year
- Weekly Wednesday massages by professional masseuses
- Team budgets for lunches and activities to celebrate achievements
- Social sports teams and participation in Corporate Games
- Easygo branded swag
- Birthday and work anniversary gift vouchers, plus a chance to win prizes
- Company-wide talks with key partners such as Everton FC and Team Sauber in Formula 1
- Office visits from big-name streamers
- Meet Ambassadors like Alex Pereira, Israel Adesanya
- Ballots for exclusive tickets to events like Formula 1, UFC, and more sporting and music events