Digital Manager
Clemenger Group
- Melbourne, VIC
- Permanent
- Full-time
- Maintain responsibility for client investment , ensuring effective deployment and cohesion with the wider CHEP proposition of "connected creativity".
- Lead team to achieve key client goals and provide leadership around optimisation and efficacy improvement as well as campaign troubleshooting.
- Oversee strategy with internal capabilities (paid search, strategy, cx, brand planning, creative, technology) to develop fully integrated campaigns.
- Analyse campaign performance to develop insights for use in campaign optimisation and improvement.
- Provide support, career development and recognition for your team and effectively foster teamwork that drives motivation and retention.
- Operate creatively and develop creative tactics and precision offerings to advance the addressable practice.
- Represent CHEP Network and its media practice within the media environment and trade press, conferences etc.
- Stay current on industry trends, standard methodologies and discusses potential impact with team on client work.
- Demonstrate and nurture a deep understanding of the client's products, competition, industry, marketing goals and objectives.
- A strong understanding of DV360 (or other DSP), Facebook Ads and Google Ads.
- A strong history of working in Addressable media and leading accounts.
- The ability to deliver recommendations on additional partners and platforms.
- Knows how to extract useful insights from data.
- The ability to lead relationships with key media partners for the agency.
- The ability to mentor and lead a team.
- The ability to lead the training of other members of the media team and working to promote cross skilling.
- Experience with Analytics will be preferred e.g Google Analytics.
- Experience with SDM strongly preferred.
- An ambition to change the way things are done.
- Enjoys presenting to large groups of people.
- Is a natural leader who can build, foster and inspire strong teams.
- Is not intimidated by the idea of working in new ways and with new technology.
- Loves to work in an agile way.