Senior Brand Manager

Bulla Dairy Foods

Derrimut, VIC
Contract
Full-time

2 months ago

Bulla Dairy Foods is one of Australia's oldest family-owned dairy companies, proudly making dairy products in country Australia for six generations. We are dedicated to making products with more care, craftsmanship and passion from only the freshest milk and cream.We currently have an exciting opportunity for a Senior Brand Manager to join our Marketing and Innovation team on an initial 12-month contract. Reporting into the Marketing Manager – Chilled & Masterbrand, you will support the development of the portfolio as assigned.You will take an active lead on understanding all the details of the portfolio from price, volume, GMC% contribution and market share. You will actively look for insights and provide recommendations to profitably grow the portfolio ahead of the competitive set.Your responsibilities will include:

Actively develop and prepare the portfolio plan.
Prepare analysis of key internal & external information sources [brand, category, Financials, Customer, Shopper, Consumer, Market Data etc] to identify key issues & opportunities in all channels across branded & private label products.
Provide input into customer plans, range review presentations, pack & price strategy, consumer/customer promotion development & activation.
Lead & execute ATL advertising campaigns with external agencies.
Support the Retail and Commercial sales teams in leading the development of BTL creative
Support Digital Content Manager with planning social media activity.
Track the marketing budget & highlight over & under budget to assist in forecast management
Manage relationships with brand ambassadors when and where required.
Manage relationships with agency partners when and where required.
Lead the development of NPD (both short & longer term) via the Bulla Stage & gate process, including the participation in key stage & gate meetings and collaborating with cross functional teams to successfully commercialise projects.
Evaluate key competitor brand strategies, anticipate actions, and develop plans to ensure sustainable competitiveness.
Ensure completion of monthly departmental reporting for Bulla portfolio where required
Coordination of Bulla SKU new line information & samples
GS1 barcode verification submissions management for the portfolio

Provide timely information to the Digital & Social team for the upkeep of the Bulla website
Assist in the development of the branded NPD within <12 months
Monitor the effectiveness of consumer, brand & PR communication programs to ensure that they meet revenue, market share, ROI & GMC/NMC targets.
Ensure Bulla's brand and sub brands health & brand equity remains positive (Brand Tracking)
Robust analytics around the brand characteristics [awareness, trial, repeat, advocacy] against the ROI of the spend [trade & A&P]"

You will have:

Bachelor's Degree in Marketing or Business
Minimum 5 years marketing experience
Experience within FMCG – Food & Beverage
Experience in Developing Consumer Insights
Strong Experience in Packaging and New Product Development
Demonstrated stakeholder management.
Excellent communication skills (written & verbal)
Skilled in the use of Marketing information sources (Nielsen / Aztec / Mintel etc)
Skilled in the use of computer systems (Microsoft office, Outlook etc)

What we can offer you:

A hybrid working model as standard, encompassing both flexible work from home arrangements and access to our Melbourne and regional sites
A great cultural environment in a proud, Australian family-owned business
A variety of benefits including a Short-Term Incentive Program, corporate clothing allowance, delicious take-home product and free on-site parking at all our sites

If this sounds like you, please apply now to join the Bulla family.

Bulla Dairy Foods

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