Digital Executive

• Campaign Management: Plan, execute and optimise paid social and programmatic campaigns.
• A/B Testing: Develop and implement A/B testing initiatives to enhance engagement, conversions, and overall campaign performance.
• Audience Targeting: Utilise audience segmentation strategies to ensure precise targeting and effective messaging.
• Ad Creative Development: Provide data driven insights that help develop compelling ad creatives tailored to campaign objectives and target audiences.
• Performance Analysis & Reporting: Analyse campaign metrics, generate reports, and derive actionable insights to optimise campaign effectiveness and efficiency.
• Budget Management: Oversee campaign budgets and ensure adherence to allocated funds while maximising campaign impact.
• Media Activation: Coordinate the compilation of activation deliverables, including media plans and creative assets.
• Planning & Forecasting: Support Senior Digital Managers in crafting strategic proposals and media plans for clients.
• Adherence to Best Practices: Stay abreast of industry trends, media partners and best practices across both paid social and programmatic.
• Client Communication: Collaborate closely with Senior Digital Managers and clients to understand campaign objectives, provide regular updates, and address inquiries or concerns.
• Channel Expertise and Advocacy: Develop case studies for both internal and external use, based on campaign results as appropriate.

• Proven 1- 2 years of experience managing paid social and programmatic campaigns, preferably within an agency environment.
• Hands-on experience with paid social platforms such as Meta, LinkedIn, TikTok, Snapchat, Pinterest and Reddit.
• Familiarity with programmatic ad networks, exchanges and auction marketplaces in ANZ plus different media buying models.
• Hands-on experience with programmatic platforms such as Trade Desk, DV360, Teads, Criteo and Taboola.
• Proficiency in web analytics tools such as Adobe Analytics or similar.
• Strong analytical skills with the ability to interpret data and derive actionable insights.
• Proficient in Excel / Google Sheets, including pivot tables, IFs formulas, VLOOKUP, and advanced functions.
• Experience managing mid/large scale accounts and budgets ($200k - $500k+).

• Familiarity with SQL.
• Interest and experience in e-commerce.
• Knowledge and/or interest in other paid media channels such as YouTube and paid search.

• We’re part of Stagwell, the challenger network built to transform marketing. We’re nimble, smart, and digital-first, and we’re quickly growing to take on the biggest legacy hold cos.
• We care about your growth – we offer competitive salaries, annual compensation reviews, access to ongoing training and cross channel exposure, and keep detailed personal development plans to ensure you’re hitting your personal and company goals.
• We provide collaborative work environment and opportunities for you to make a significant impact on our company direction and development.
• We recognize and celebrate your success…all the time! Whether it’s through company meetups, employee recognition programs, or just a regular day, we make sure our people’s achievements are known and appreciated!

• We’re truly a people-first organization. That’s why we offer a flexible work policy that puts you in control of your work-life balance
• We care about social and environmental impact – we have dedicated Impact Champions that collaborate globally to make sure we’re leaving the world better than we found it.
• We have an amazing group of employee resource groups committed to guiding the agency to become more inclusive, diverse, and representative of the world around us.

Assembly