Marketing Manager - Australia
Twinkl
- Australia
- $36.00-40.00 per hour
- Contract
- Full-time
- You'll oversee the running of Twinkl Australia's main educational brand channels on Facebook, Instagram, Pinterest, TikTok and Twitter.
- You'll oversee and support Twinkl Australia's large-scale educational brand ambassadors program, ensuring that every marketing team member, including yourself, has a consistent flow of influential ambassadors spreading the Twinkl word - connecting the dots from their classrooms to new customers - and increasing brand awareness in Australia.
- You'll ideate, source, and manage local brand partnerships and collaborations.
- You'll ideate, coordinate, create, execute, track, and report on seasonal and topical social media marketing campaigns ensuring each campaign hits (and smashes!) its KPIs.
- You'll ideate, execute, track, and report on paid social media advertising campaigns, ensuring they hit (and smash!) their KPIs.
- You'll analyze data to inform your marketing actions daily using internal and external data sources.
- You'll attend and showcase Twinkl at online and in-person events across Australia.
- You'll confidently connect the dots from Twinkl to B2C and B2B customers through video and in-person communications.
- You'll be responsible for delivering month-on-month and year-on-year increases in referrals, sign-ups, and conversions from your marketing actions and the actions of your team.
- You'll lead a team of dedicated Marketing Assistants and Segment Managers, ensuring they are supported in meeting their KPIs and invested in the brand campaigns you coordinate.
- You'll highlight and demonstrate the benefits of Twinkl through your marketing actions and, in doing so, grow Twinkl's market in Australia.
- You'll join a hard-working team of Australia-based Twinkl team members with additional support from Twinkl HQ in the U.K.
- Rebecca Usherwood - Australia Country Manager and Head of APAC (your line manager and mentor)
- Australia Segment Managers, ie, Primary, EYLF, Secondary, Prac, Teacher Aides etc.
- The Partnerships Team
- Lots of other wonderful Twinklers across the business
- Twinkl members!
- 4-year marketing OR education degree from an accredited college
- Minimum of 2 years experience in a professional marketing role with increasing responsibility
- Team management and leadership experience
- Digital portfolio of successful campaigns
- Google Analytics pro
- Social media savviness - TikTok, Instagram, Facebook, Pinterest, LinkedIn - you must LOVE social media marketing and be able to jump on every trend and opportunity. You will currently run multiple thriving social media channels.
- Passionate and knowledgeable about K-6 (and beyond) education in Australia.
- Exceptional verbal and written communication skills
- Up-to-the-minute tech skills
- A commercial thinker who is comfortable taking calculated risks and being held accountable for successes and failures.
- Ability to communicate ideas and motivate those around them.
- Ability to execute large projects and achieve strict deadlines.
- LOVE marketing and education and the experience to go with it!
- Thrive in a fast-paced environment where targets drive your actions.
- Efficiently prioritise your workload, so all tasks are completed by deadlines.
- Are positive, optimistic, and thrive working within a close-knit team.
- A friendly, welcoming and supportive culture. We believe work should be fun and always put people before process.
- Flexible working with opportunities to work from home.
- Diversity, inclusion and belonging - our Employee Network Program includes working groups for LGBTQ+, People of Colour, Disabilities (visible and invisible), Women in Tech and Working Parents.
- Continuous Professional Development (CPD) - Our ever-evolving program includes: Monthly progression reviews, Twinkl's Management Scheme, commercial awareness training, leadership coaching quads, career chats and mentoring.