Marketing Manager, Visa Managed Services - 12 Month Fixed Term Contract
Visa
- Melbourne, VIC
- Contract
- Full-time
- Build strong relationships with clients to deeply understand their capabilities, business objectives and challenges
- Identify and solve both client and internal challenges to help build and deliver marketing campaigns that are market leading
- Build strong relationships with internal stakeholders and liaise with cross functional teams globally to discover new marketing best practices and create recommendations for the client
- Manage stakeholders across marketing, content, experience design, product, data, legal and risk to deliver complex campaigns
- Flawlessly execute integrated go-to-market campaigns to drive customer engagement & retention
- Develop test & learn pilots for digital marketing communications (across email, display, social, website, search, blog etc.) including utilising Customer Centered Design thinking for all integrated marketing campaigns
- Support feature propositions and channel strategy development
- Regularly review results and success of campaigns delivered to the client, leading to improved customer experiences, new opportunities, and new product requirements
- Document processes, key learnings and best practices in artefacts that can be reused across the client’s business.
- Solution-mind set – Applying creative problem-solving techniques and championing a client-first approach to marketing when opportunities and challenges arise to meet specific business objectives
- Active Contributor to Team Success - Actively participating as a member of a team to move the team toward the completion of goals. Makes suggestions for achieving team goals or performing team functions; provides necessary assistance to remove obstacles to help the team accomplish its goals
- Business Translator – Translates complex challenges into well-defined marketing concepts, showcasing the impacts and implementation considerations to develop and deliver campaigns to market. Ability to ‘think like a customer’ and show empathy to their experience is essential
- High-Impact Communication - Clearly and succinctly conveying information and ideas to individuals and groups in a variety of situations; communicating in a focused and compelling way that drives others’ thoughts and actions
- Building Strategic Work Relationships - Developing and using collaborative relationships to facilitate the accomplishment of work goals. Establishes good interpersonal relationships by helping people feel valued, appreciated, and included in discussions (enhances self-esteem, empathizes, involves, discloses, supports).
- Experienced in B2C marketing proposition development and digital customer journeys
- Motivated by marketing design and delivery with a high attention to detail
- Tech savvy, data led and knowledge of marketing tools like Adobe Campaign, Marketo, Salesforce, PEGA, Unica or similar is an advantage
- Innovation minded leader with experience leading customer marketing design with a diverse set of capabilities, clients, and partners
- Deep experience in managing complex projects and customer product portfolios
- Superior problem-solving skills, with demonstrated intellectual and analytical rigor
- Strong team orientation with a collaborative, diplomatic, and flexible style; able to work effectively across multiple teams globally
- Excellent communication and presentation skills, including strong oral and written capabilities
- Self-motivated, results-oriented individual with the ability to progress multiple priorities concurrently
- Strong marketing acumen, with experience in working on business requirement gathering, and customer journey flows and tight project management
- Excellent client engagement and relationship management skills with a collaborative approach to stakeholder management.
- 5+ years experience in customer lifecycle marketing
- Aptitude to learn and upskill across multiple digital capabilities
- Experience in and passion for payments
- Deep understanding and empathy of customer needs and commercial drivers
- Technical competence to be able to communicate with a wide range of stakeholders -architects, UX practitioners and the development team essential
- Able to keep pace with emerging customer marketing best practice and setting new standards within the industry and genuine desire to be across new experience trends
- Experience of presenting in person and remotely to a range of stakeholders at all levels of an organisation is desirable
- Consumer banking, finance and/or payments experience desirable. Start-up or agency experience also welcomed
- Experience with Financial Institution/Banking customer marketing.