Senior Manager - Acquisition Marketing

Melbourne, VIC
Permanent
Full-time

29 days ago

At Latitude, we make it possible – for our customers, our communities, and our people. We believe in creating opportunities that truly matter, helping you thrive both professionally and personally. That’s why we offer benefits that make a real difference in your life.We make it possible…

to spend more time with your loved ones – with an extra week of paid leave each year through our Take 5 initiative.
to balance work and life – with a hybrid working model, giving you the flexibility to work from home while connecting in the office just two days a week or work remote for certain roles.
to put your wellbeing first – with Sonder, a 24/7 support app for mental and physical wellness.
to access great financial benefits – with discounts on Latitude products and services.

As the Senior Manager – Acquisition Marketing, you will lead the development and execution of comprehensive customer acquisition strategies. Your role is pivotal in driving business growth through innovative marketing campaigns, data-driven decision-making, and cross-functional collaboration. You will oversee a team of marketing professionals, ensuring alignment with organizational goals and brand values.In this role, you’ll be responsible for:

Strategic Planning & Execution: Develop and implement multi-channel acquisition strategies to attract and retain customers, ensuring alignment with business objectives.
Team Leadership: Lead, mentor, and develop a high-performing acquisition marketing team, fostering a culture of innovation and continuous improvement.
Performance Analysis: Utilise advanced analytics to monitor campaign performance, derive insights, and optimise strategies for improved ROI.
Budget Management: Oversee the acquisition marketing budget, ensuring efficient allocation of resources to maximise profitability.
Stakeholder Collaboration: Work closely with Product Development, Sales, and Customer Service teams to ensure cohesive marketing efforts and product offerings.
Market Research: Conduct in-depth market analysis to identify trends, opportunities, and competitive landscape, informing strategic decisions.
Compliance & Risk Management: Ensure all marketing activities comply with legal regulations and company policies, mitigating potential risks.
Innovation & Continuous Improvement: Stay abreast of industry trends and emerging technologies to drive innovation in acquisition strategies.

Ideal Candidate Profile:

Holds a Bachelor’s degree in Marketing, Communications, Advertising, or a related field.
Minimum of 7 years in acquisition marketing or related roles, with at least 3 years in a leadership position.
Proven ability to lead and motivate teams, manage performance, and drive results.
Excels at collaborating in a team environment and managing multiple projects simultaneously.
Possesses a detail-oriented mindset with the ability to translate data insights into actionable strategies.
Has a Google Marketing Platform certification (plus but not mandatory).
Proven experience partnering with digital agencies to develop and optimize innovative marketing campaigns
Excellent verbal and written communication abilities, with experience presenting to senior leadership.

Latitude offers a flexible working environment. We support a safe, healthy, engaging, and productive working environment for all employees and workers, whether that be in your home, the office or a combination of both.We're Latitude, partners in money.Latitude may seem like the new kid on the block, but it's taken us almost a hundred years to become an overnight success.Digital payments, cards, loans, and insurance is what we offer - but what we really are is a platform that helps people shop and live better.Always living and breathing our values. Take Ownership, Pursue Excellence, Win Together, Create Tomorrow.We're not engaging any recruitment agencies for this role, so if you're interested. Please apply directly!Successful applicants will be required to complete a background check (including criminal history and bankruptcy check) prior to commencement of employment.Only open to Australian or New Zealand Permanent Residents or Citizens.

Latitude Financial

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