Omnichannel Shopper Marketing Specialist
Asahi Beverages
- Melbourne, VIC
- Permanent
- Full-time
- Provide input into the CLG annual plan to help inform the 0-18-month activation & digital calendar.
- Contribute recommendations based on reviewing previously completed activations.
- Own the CLG digital amplification strategy across (social media, search, websites, content marketing, email, Trade publications & analytics) to ensure we can influence liquor shoppers along the omni-channel path to purchase for CUB brands.
- Deliver end-to-end digital campaign journey mapping & creation.
- Embed commercial rhythms into the digital strategy.
- Lead the Project Management & Technology: digital design for trade activity & communications.
- Leverage a strong understanding of CUB's customer/channel strategies to drive triple-wins for our consumers, customers, and the CUB business.
- Activate against brand guidelines and category growth drivers with a strong understanding of consumer occasions.
- Support and input into agency briefing for in store activation leveraging expertise
- Engage concepts with insights team to establish shopper alignment.
- Project manage development of activation with relevant stakeholders - pack artwork, POS visuals, Legal approvals, insurance quotes (if required) - working back with shopper marketing manager for sign off.
- Develop a deep understanding of CLG business strategy, digital amplification/ecommerce strategy, rhythms, processes & structure.
- Attend relevant customer meetings and develop strong relationships with Digital/marketing teams where relevant.
- Solid commercial experience within Sales, Digital Marketing, Marketing, or Trade Marketing
- Category experience will be a benefit.
Applications close: 26 Apr 2024 AUS Eastern Standard Time