Email Marketing Specialist

MMSG

Melbourne, VIC
Permanent
Full-time

12 days ago

At MMS, our purpose is clear: To make a difference to people's lives. Guided by this commitment, we offer tailored solutions to clients and customers across our businesses in Australia and New Zealand. Our vision is to be your trusted partner, simplifying complexities and turning challenges into opportunities. Our diverse services – from salary packaging and fleet management to disability support – aim to enhance your financial wellbeing and empower your aspirations.
Through our subsidiaries, we offer a breadth of services and expertise designed to responsibly deliver superior long-term value to our clients and customers, which include Federal and State governments and some of the largest public and private sector, health and charitable organisations.As the Email Marketing Specialist, you will provide support to the Digital Automation Lead & Marketing Team in the creation, execution, and analysis of email marketing campaigns for lead generation, engagement, retention, and reactivation programs for Maxxia, RemServ and Oly (Novated Leasing and Salary Packaging.)Your role acts as the organisation champion of the Microsoft Dynamics Marketing/Customer Insights - Journeys platform and actively seeks ways to optimise performance to achieve KPIs and strategic objectives.You will have exceptional subject matter expertise, strong stakeholder management and communication skills. You will deliver programs to drive quality digital leads, conversion rate optimsation and retention to achieve our strategic and commercial goals.Key Responsibilities:

Contribute to the planning and development of complex customer journeys, including employer acquisition, engagement and retention programs
Apply strategic audience segmentation, schedule emails and develop and deploys automated workflows using marketing automation platform (Microsoft Dynamics)
Develop A/B test plans to improve email performance (opens clicks and conversion), execute testing and shares results
Build email campaigns and manages templates in coordination with the marketing and communications team
Maintain and apply best practice email delivery standards and knowledge of anti-spam legislation
Monitor and evaluate eDM campaigns and provide weekly reports
Maintain the eDM calendar in consultation with the Client Engagement, Marketing and Digital Performance teams and coordinate and communicate changes
Update and maintains the email asset library
Maintain the integrity of the marketing automation platform and data collection by ensuring operational and data security protocols are applied
Provide user support by troubleshooting issues, providing guidance on the use of system functionality and updating technical documentation
Backfill support for Digital Automation Lead utilizing marketing automation platform (Adobe Campaign)

You will bring:

Expert proficiency with a marketing automation platform, preferably Microsoft Dynamics and/or Adobe Campaign
Experience in email campaign management
Experience in creating email campaigns using HTML
Understanding of digital marketing tactics and channels, and best practices to optimise performance for engagement and conversions
High level of attention to detail including demonstrated analytical and reporting skills
High level organisation skills with a track record of meeting tight deadlines
Demonstrated ability to work in a flexible team-based environment
Sound knowledge of anti-spam legislation and best practice email marketing standards
Demonstrated experience in driving brand awareness and engagement through digital channels
Knowledge of data coding (segmentation, database queries, reporting tools) an asset but not essential – there will be an ability to upskill if you have basic knowledge of SQL
Thorough understanding of business processes, particularly sales & marketing processes

What we can offer you:Our strong people-first cultureFlexible/hybrid working to enhance your work/life balanceNovated lease benefits and discounts12 weeks Paid Parental leave and access to our Parents PortalExempt Employee Share PlanPaid Income Protection Insurance under MMSG default Super planAccess to a broad range of learning and development programsCareer break and volunteering leaveAccess to Employee Assistance Program and annual Flu vaccinationLifestyle Rewards programAs an employer who embraces Diversity, Equity & Inclusion, we hold a collective commitment to foster an environment where all differences are valued and respected. We encourage Aboriginal and Torres Strait Islander people, individuals from all backgrounds, including those caring for and living with disability to apply.Please note all successful candidates will be required to undergo background checks.

MMSG

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