
Marketing Specialist
- Scoresby, VIC
- Permanent
- Full-time
- Design and implement comprehensive marketing campaigns across various channels including social media, email, events and sales activations to promote product portfolio.
- Develop creative content and marketing material for use in emails, social media, sales collateral and advertisements.
- Manage the production and distribution of marketing collateral.
- Work closely with product management to understand strategic goals and product positioning.
- Coordinate with internal teams (e.g., sales, communications, design, digital) and external vendors to ensure cohesive and effective campaign execution.
- Provide support and training to the sales team on new marketing initiatives and materials.
- Monitor critical metrics including lead and revenue generation, digital channel performance and other campaign metrics.
- Utilise analytics tools to measure the efficiency of campaigns and strategies.
- Provide regular reports on campaign performance and return on investment to collaborators.
- Manage marketing budget and expenditures.
- Stay up to date on the market, customer needs, and competitive landscape.
- Provide insights and recommendations for continuous improvement.
- Regularly update internal partners and senior leadership on campaign progress and outcomes.
- Facilitate cross-functional meetings to ensure alignment and collaboration on initiatives.
- Prepare and present detailed reports and presentations on marketing activities and results.
- Identify areas for optimisation and implement data-driven improvements to marketing tactics.
- Stay updated on industry trends and standard methodologies to ensure innovative and effective marketing approaches.
- Bachelor’s degree in Marketing, Business, Communications, or a related field.
- 3+ years of experience in marketing, preferably within the scientific or healthcare industry.
- Proven track record in crafting and completing successful marketing campaigns.
- Strong analytical skills and experience with marketing analytics tools.
- Excellent written and verbal communication skills.
- Ability to manage multiple projects and meet deadlines in a fast-paced environment.
- Health & Wellbeing: Join a company that prioritizes your health & wellbeing with comprehensive benefits, wellness programs, and an Employee Assistance Program providing confidential support for personal and work-related issues.
- Flexibility: Balance your work and personal life with flexible arrangements.
- Extra Leave: Benefit from generous leave policies, including the option to purchase additional leave, paid birthday leave, and company paid parental leave.
- Charitable Giving & Volunteering: Make an impact with paid volunteer time to support non-profit organizations that matter to you.
- Learning & Development: Advance your career with access to online courses via Thermo Fisher Scientific University Plus and LinkedIn learning, workshops, and mentorship programs for continuous learning and skill development.