Communications Manager, APAC

• Develop and execute a regional communications strategy aligned with Sinch's business objectives in APAC.
• Lead media relations efforts on behalf of Sinch, securing coverage in top-tier tech, business, and telecom publications.
• Collaborate with PR agencies to craft press releases, bylines, and thought leadership content that highlight Sinch's innovations.
• Monitor industry trends and competitor activities to continuously refine Sinch's PR strategies.
• Serve as a Sinch spokesperson when required and provide media training for Sinch executives.

• Build executive visibility by developing external communications strategies for APAC leadership, including media engagement, speaker opportunities, and social amplification.
• Partner with the Executive Vice President for APAC and other senior leaders to develop compelling narratives that align with Sinch's regional strategy and growth ambitions.
• Create high-impact executive materials including speaking points, op-eds, keynote decks, and briefing documents for media interviews, industry forums, and customer events.
• Manage executive social media presence and content, ensuring consistent, timely, and authentic engagement that reinforces thought leadership and brand credibility.

• Design and implement internal communication programs that keep Sinch employees in APAC informed, aligned, and connected to our strategic goals
• Partner with HR and leadership to disseminate Sinch announcements, foster a strong company culture, and manage change communications.
• Support change communications, employer branding, and employee engagement initiatives across multiple internal channels.

• Work closely with content marketing, global product marketing, and regional content creators or agency partners to support the development of compelling, high-impact content for APAC markets.
• Collaborate with internal subject matter experts and spokespeople to shape regional thought leadership narratives that position Sinch as a leader in CPaaS and customer communications.
• Oversee Sinch's corporate and local social media channels across APAC, ensuring content is brand-aligned, market-relevant, and timely.
• Support executive thought leadership programs across social and owned channels, ensuring high-quality, consistent messaging that elevates regional leadership.

• Lead the development of proactive and reactive communications strategies to manage reputational risk and support business continuity.
• Collaborate with regional and global stakeholders to respond to issues swiftly and consistently, ensuring clear alignment across channels and teams.
• Monitor media, industry, and regulatory landscapes to anticipate and prepare for potential reputational challenges.

• Work closely with Sinch's regional leadership, marketing, sales, and product teams to ensure a consistent communications strategy.
• Engage with industry bodies, regulatory stakeholders, and key partners to reinforce Sinch's positioning in the APAC market.

• Proven experience in corporate communications, PR, or a related field, preferably in B2B tech, SaaS, or CPaaS.
• Demonstrated understanding of APAC media landscapes, cultural nuances, and market dynamics relevant to Sinch.
• Proven expertise in media relations, content strategy, crisis management, and internal communications.
• Exceptional written and verbal communication skills in English; fluency in an additional APAC languages is an advantage.
• Experience working in a fast-paced, global tech company, within CPaaS space is highly advantageous.
• Strong project management skills with the ability to prioritise and multitask across multiple projects.
• Comfortable working in a matrixed organisation with global remote teams.

• WHERE YOU WORK MATTERS: We understand the benefit of a flexible schedule where you can best impact both your personal and work life, so we offer a hybrid working arrangement, work from home set up reimbursement and a global mobility policy.
• PUT FAMILY FIRST: We know that building a family take priority, therefore we offer a generous parental leave program: 26 weeks salary for primary care giver and 4 weeks salary for secondary care giver
• CELEBRATE YOURSELF: By providing a day off for your birthday, we want you to take the time to celebrate the year you've had with your nearest and dearest.
• TAKE A BREAK: Enjoy a generous annual leave program. We value balance and understand that performance at work requires time to rest at home and/or rejuvenate on vacation.
• STAY HEALTHY: Physical wellness supports mental wellness, so we offer a monthly fitness reimbursement allowance and other wellness programs
• TAKE THE NEXT STEP: Coaching and career development support, including access to a range of online professional development courses
• CARE FOR YOURSELF: Take advantage of our free virtual counselling resources through our global Employee Assistance Program. Your mental health is as important as your physical health.
• MAKE AN IMPACT: Support betterment in your community and beyond by taking paid time off to support a volunteer program of your choice.
• TREAT YOURSELF: Access to Reward+ program that offers a wide range of discounts and deals across retail, entertainment and much more.

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