Product Manager - Growth & Optimisation

Coles Group

Hawthorn East, VIC East Melbourne, VIC
Contract
Full-time

2 months ago

We've been trusted to serve Aussie communities since 1914 and grown to become a top 30-listed on the ASX with 120,000 team members and a portfolio of iconic brands. At Coles Group, you'll not only get to make a difference to millions of Aussie lives-you'll also get to see your impact.Product Manager-Growth & Optimisation (110083)Our Enterprise Enablement team within our Digital function is growing and we are looking for an experienced and passionate Product Manager to join the Personalisation and Experimentation team.About the RoleIn this role you will be responsible for leading and driving the experimentation/optimisation strategy and roadmap across the digital customer lifecycle. You will be responsible for leading, designing and executing data-driven experiments and tests to optimise the performance of our digital channels to drive growth and customer engagement. Continuing to build our experimentation practice and enable our test and learn at pace.You will have previous experience working in experimentation or optimisation roles and functions, demonstrated knowledge of the experimentation lifecycle and managing experimentation/optimisation programs.
You will be required to drive, own and implement the experimentation strategy across the business and digital channels in line with the broader business strategy. This includes defining the prioritisation framework to identity and prioritise opportunities for experimentation across various digital channels e.g. website, appYou WillYou will be responsible for leading and growing the Optimisation/Experimentation program and strategy across the digital customer lifecycle. This includes extensive collaboration with cross-functional teams (product, analytics, marketing, engineering, omni-tech) to drive broader team adoption of experimentation capability and practices across Coles Digital. You will build an experimentation mindset and culture across the Coles Digital team and drive broader team adoption of experimentation capability and practices across Coles Digital. This includes supporting the activation of the optimisation strategy and roadmap, providing expertise in experimentation, optimisation, personalisation best practices to teams across Coles Digital.You are highly collaborative and able to engage with a diverse range of stakeholders including senior leaders, you have strong influencing and storytelling skills and the ability to think strategically and practically to translate insights into recommendation and explain complex concepts to both technical and non-technical audiences.You will own and iterate experimentation processes and frameworks and will be required to build, manage and mentor a team of Optimisation Specialists.A key requirement for this role is your experience and ability to lead and execute data-driven experiments (A/B, multivariate tests etc) to optimise journeys and experiences, analyse experiment results, draw insights and translate into actionable recommendations.*12 month fixed term contract*You Have

A minimum of 4 years' experience as a Product Manager in a digital experimentation/optimisation manager role
Proven experience in designing experimentation/optimisation strategies and executing these strategies across digital channels leveraging experimentation/optimisation tools e.g. Adobe Marketing Cloud (Adobe Target, Campaign, Site Catalyst, Audience Manager, Experience Manager)
Experience in personalisation programs, strategies and/or campaigns
Strong analytical skills and proficiency in data analysis tools e.g. Adobe Analytics
Experience in Conversion Rate Optimisation and Marketing Automation, improving website and app customer experiences to deliver growth
Demonstrated knowledge of the experimentation lifecycle and managing experimentation/optimisation programs
Experience leading a team/s of digital practitioners
Demonstrated experience working in experimentation or optimisation roles and functions.
Innovative thinker who can challenge existing processes based on data-led insights
Highly analytical and can clearly translate insight into story to drive change

You're a strong communicator who is personable and inspires individuals and ideas. You're passionate about cultivating an inclusive culture that thrives on collaboration and innovation. You have a curious mindset and are always looking for ways to improve how we operate.Take your next step into something bigger, apply nowWith us it's not about the discounts (although you do get those), it's about joining a team where your wellbeing and professional development is invested in and celebrating your contributions is the norm. And because everyone leads unique lives, we offer flexible work including work from home, additional leave and parental leave entitlements.We're continuing to build a gender equitable team, and a culture that's just as diverse, inclusive and welcoming as the communities we serve. We encourage applications from people of all ages, cultures (including Aboriginal and Torres Strait Islander peoples), abilities, sexual orientation and gender identities.We're happy to adjust our recruitment process to support candidates with disability. Find out more in the 'Our Recruitment Process' section of our careers site.Job ID: 110083Employment Type: Fixed Term#LI-DIG1

Coles Group

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