Digital Analyst (Paid Search)

Assembly

Sydney, NSW
Permanent
Full-time

2 months ago
Apply easily

We are Assembly – and we’re not like the rest. We’re the modern alternative agency, bringing together industry-leading data, talent, and tech to Find the Change That Fuels Growth for the best brands on the planet, including Adobe, Lane Crawford, Marina Bay Sands, and more.Our diverse, global community of over 1,600 passionate experts combines global thinking with unmatched local expertise in more than 20 markets worldwide – enabling brands to engage and move consumers anywhere. We use STAGE, Assembly’s proprietary, privacy-centric data solutions platform, to surface powerful insights that transform into actionable brand opportunities. We’re at the cutting edge of new media, technology, and platforms embedded in the lives of today’s consumers, and we’re tapped into how culture and communities’ needs change. We do this while staying steadfast in our commitment to Leave the World Better Than We Found It through measurable social and environmental impact work.Assembly was named The Drum’s APAC Media Agency of the Year in 2021WHO WE’RE LOOKING FORAs we grow our Sydney team we're on the lookout for a highly motivated and skilled Paid Search Executive to join our team.The ideal candidate will have a passion for digital marketing, particularly in paid search, and possess a strong understanding of SEM principles. As a Paid Search Executive, you will play a pivotal role in developing and implementing paid search campaigns across various platforms to drive qualified traffic and maximise ROI for our clients.WHAT YOU’LL BE DOING ON ANY GIVEN DAY

Campaign Management: Plan, execute, and optimise paid search campaigns across platforms such as Google Ads, Bing Ads, and other relevant channels.
A/B Testing: Design and run experiments to improve engagement/conversions.
Bid Management: Monitor and adjust bidding strategies to achieve performance goals and maximise return on ad spend (ROAS).
Keyword Research: Conduct thorough keyword research to identify high-performing keywords and opportunities for campaign optimisation.
Ad Copywriting: Develop compelling ad copy that aligns with campaign objectives and effectively communicates the value proposition to the target audience.
Performance Analysis & Reporting: Analyse campaign performance metrics, generate reports, and provide actionable insights to improve campaign effectiveness and efficiency.
Budget Management: Monitor campaign budgets and ensure campaigns are delivered within the allocated budget.
Media Activation: Managing the collation of activation deliverables, including approved media plans and creative materials.
Planning & Forecasting: Assist the Senior Digital Manager to create strategy proposals and media plans for clients.
Adherence to Best Practices: Stay updated with industry trends, algorithm changes, and best practices in paid search advertising to maintain a competitive edge and drive innovation.
Client Communication: Collaborate with Senior Digital Managers and clients to understand campaign objectives, provide regular updates, and address any inquiries or concerns.
Channel expert and advocate: Create case studies and award entries based on campaign results as appropriate.

RequirementsDOES THIS SOUND LIKE YOU?Key Requirements:

Proven 2+ years of experience in managing paid search campaigns (text ads, PMax, DemandGen, etc), preferably in an agency environment.
Hands-on experience with Google Ads & Editor, Bing Ads, and other PPC platforms.
Proficient in Adobe Analytics or other web analytics tools.
Strong analytical skills with the ability to manipulate and interpret data to draw actionable insights
Proficiency with Excel / Google Sheets and experience working with pivot tables, ifs formulas, vlookup and more advanced functions.
Experience in managing mid/large scale accounts & budgets ($200k - $500k+).

Good-to-have:

Google / Bing Ads certification(s)
SQL
SA360
Interest and experience working in e-commerce.
Knowledge/hands on experience with other paid media channels such as paid social, YouTube and programmatic.

BenefitsWhy Assembly?

We’re part of Stagwell, the challenger network built to transform marketing. We’re nimble, smart, and digital-first, and we’re quickly growing to take on the biggest legacy hold cos.
We care about your growth – we offer competitive salaries, annual compensation reviews, access to ongoing training and cross channel exposure, and keep detailed personal development plans to ensure you’re hitting your personal and company goals.
We provide collaborative work environment and opportunities for you to make a significant impact on our company direction and development.
We recognize and celebrate your success…all the time! Whether it’s through company meetups, employee recognition programs, or just a regular day, we make sure our people’s achievements are known and appreciated!

We’re truly a people-first organization. That’s why we offer a flexible work policy that puts you in control of your work-life balance
We care about social and environmental impact – we have dedicated Impact Champions that collaborate globally to make sure we’re leaving the world better than we found it.
We have an amazing group of employee resource groups committed to guiding the agency to become more inclusive, diverse, and representative of the world around us.

Sound like the right role for you? Click to apply now!

Assembly