National Key Account Manager, Catering & Foodservice

Sydney, NSW
Permanent
Full-time

6 days ago

In 1987, Red Bull not only launched a completely new product, it also created and has led ever since a whole new category, Energy Drinks. Today Red Bull employs around 19,000 people in over 178 countries, selling over 12 billion cans last year. The World of Red Bull provides the forum for you to use your talent and passion, to develop & grow yourself and make an impact through our purpose of giving wings to people & ideas.This National Key Account Manager (NKAM) role is responsible for winning new distribution and driving brand activation & sales volume outcomes for Red Bull Australia, specifically in leading Catering and Foodservice segments. The NKAM will ensure the Red Bull brand is executed and activated in Catering/Foodservice in a premium way, through internal and external collaboration. In winning new distribution in leading Catering and Foodservice groups, the NKAM will step-change normalising Red Bull consumption with food in relevant consumption occasions including work, study, socialising, and drive. RESPONSIBILITIESAreas that play to your strengthsAll the responsibilities we'll trust you with: Expand allWIN NEW DISTRIBUTION IN THE LEADING CATERING/FOODSERVICE GROUPS

Deploy hunting list system and diagnose mutual value propositions with potential customers
Deploy category, data, and industry insights, developing value-add and benefit-based sell-stories
Manage and overcome objections, influencing multiple key stakeholders and decision makers
Increase depth of distribution and negotiate target sales volume and financial outcomes

EFFECTIVE BRAND EXECUTION

Deliver outlet execution against Red Bull measures, in-store and online
Create customer launch programs & customer joint business plans
Ensure Red Bull is activated at the point-of-decision and is included as an option in 'Meal Combos'
Deploy incremental sales strategy, using occasion-based messaging to drive incremental purchases
Secure mass placement of point-of-sale items in accounts
Develop promotional program inclusive of 'Limited Time Offers'

PREMIUM BRAND ACTIVATION

Deploy Red Bull Consumer Promotions within Catering/Foodservice customers
Engage and integrate Catering/Foodservice customers into Red Bull owned events
Drive development of customer-specific consumer promotion
Foster branded collaboration within Red Bull (with our Marketing team) and with the customer
Input into the Red Bull business planning cycle

EXPERIENCEYour areas of knowledge and expertisethat matter most for this role:

University Degree Preferred
Minimum 5 years senior account manager experience
Has successfully worked with the leading Catering/Foodservice chains on the supplier side
Understands the Catering/Foodservice segment and knows key stakeholders
Superior verbal and written communication skills, paired with strong presentation skills and commercial acumen
Action orientated; follows through and drives outcomes

Travel 30-40%

WHERE YOU'LL BE BASEDSydneyNew South Wales, AustraliaJOIN THE TEAMGot what it takes?In your application we want to see your personal style - what makes you tick and why you think your next opportunity is here with us.ShareThank you recruitment agencies, we will be recruiting this role internally. You warrant that: You have read and understand the Privacy Statement and the Red Bull Australia Privacy Policy. You are qualified to work in Australia and understand that Red Bull Australia may require you to provide evidence of this to comply with its obligations under the Migration Act 1958 (Cth). All the information you have submitted to Red Bull Australia Pty Ltd (including via this application and any attachments) is true, accurate and complete. You understand that if any information you have provided is false or misleading we may reject your application, review any employment offer made to you and potentially dismiss you from any employment with Red Bull Australia Pty Ltd.National Key Account Manager, Catering & FoodserviceShareRELATED OPPORTUNITIESLooking for something else?Select your team

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Red BullGiving wiiings to people and ideas since 1987In the 1980s Dietrich Mateschitz developed a formula known as the Red Bull Energy Drink. This was not only the launch of a completely new product, in fact it was the birth of a totally new product category.What drives usChasing our potentialSince the early days of Red Bull, an entrepreneurial mindset has always guided our approach to work and the environment we create:

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