Primary Purpose of the Role The Head of Marketing – Care Enablement will lead the marketing strategy for the FME Care Enablement Product Portfolio in ANZ, driving process improvements and ensuring alignment with FME’s broader marketing objectives. This role will oversee a team of Product Managers, providing guidance and support to enhance product positioning, market share, and overall brand performance. The Head of Marketing will collaborate closely with cross-functional teams, including sales, clinical, compliance and regulatory affairs, to deliver innovative marketing solutions that meet the needs of customers, healthcare providers, and patients. Key Responsibilities Market Strategy Development Formulate and implement comprehensive marketing strategies for the medical device portfolio, ensuring alignment with business objectives and market trends. Market Research & Analysis Conduct thorough market research to identify trends, customer needs, and the competitive landscape. Analyse data to inform product development and marketing strategies. Rationalize the product portfolio by critically reviewing the designated product line to identify strategic actions. Product Strategy & Roadmap Develop and maintain the product marketing roadmap. Define product positioning, value propositions, and key messaging for target audiences. Go-to-Market Planning Create and execute go-to-market plans for new product launches and updates. Coordinate with sales, operations, and other departments to ensure successful product introduction. Campaign Management Oversee the planning, execution, and evaluation of marketing campaigns, ensuring alignment with brand messaging and compliance with industry regulations. Content Development Manage the creation of marketing materials, including brochures, whitepapers, case studies, and website content. Ensure all content complies with healthcare regulations and standards. Budget Development Develop and manage the marketing budget, ensuring effective allocation of resources to achieve marketing goals and drive ROI. Customer Engagement Develop and execute strategies to engage customers, including healthcare professionals and patients. Conduct customer interviews and gather feedback to enhance products and services. Gain a deep understanding of customer experiences, identify product gaps, and generate new ideas that grow market share and improve customer satisfaction. Foster relationships with key opinion leaders (KOLs) and advocates for the company's products and brand. Collaboration Collaborate with manufacturing, sales, and customer support teams to ensure marketing strategies align with product capabilities and customer needs. Performance Metrics Establish and monitor key performance indicators (KPIs) to assess marketing effectiveness, making data-driven decisions to optimize strategies and tactics. Compliance Ensure all marketing activities comply with relevant healthcare regulations and standards, including an understanding of pharmacovigilance. Competencies (Attitude, Skills, Typical Qualifications & Experience) Essential: Product Management and Marketing Experience: Minimum of 3 years of experience in product management and marketing in the healthcare sector (Pharmaceuticals or Medical Devices). Practical Knowledge Application: Ability to leverage practical knowledge typically acquired through advanced education and relevant work experience. Analytical Skills: Proven ability to analyse and identify process and system issues, contributing to effective business improvements. Exceptional Communication Skills: Strong verbal and written communication skills to effectively convey ideas and strategies. Strategic and Analytical Thinking: Ability to think strategically and analytically while maintaining a professional and positive disposition. Change Management Support: Proven ability to support change management initiatives across an organization. Decision-Making Experience: Demonstrated experience in a decision-making role within operations or quality management. Commercial and Clinical Acumen: Strong understanding of both commercial and clinical aspects of the healthcare industry. Cross-Functional Relationship Building: Ability to foster collaborative relationships with cross-functional partners and stakeholders. Stakeholder Service Orientation: Dedicated to providing superior service to stakeholders and customers. Big Picture Perspective: Capacity to relate tasks to the overall business objectives and communicate effectively. Interpersonal and Influencing Skills: Ability to build strong working relationships with stakeholders through effective interpersonal and influencing skills. Pressure Management: Ability to work effectively under pressure and manage conflicting priorities. Desirable: Advanced Degree: Relevant advanced degree (e.g., MBA or master’s in marketing) is preferred. Healthcare Industry Knowledge: In-depth knowledge of the healthcare landscape, including regulations, market trends, and competitive dynamics. Project Management Skills: Experience in project management, particularly in leading cross-functional initiatives. Digital Marketing Proficiency: Familiarity with digital marketing strategies and tools relevant to the healthcare sector. Customer Insights: Ability to leverage customer insights to inform marketing strategies and drive engagement. Innovation and Creativity: Demonstrated ability to think creatively and foster a culture of innovation within the marketing team.
