Marketing Consultant - CRM

Australia
Permanent
Full-time

21 days ago

Through the merger of Bank Australia and Qudos Bank we're creating a better, stronger and more resilient bank for our customers and employees. As one company with two trusted brands, we're building on the strong foundations of our history and shared values as we bring together the best of both banks.The Marketing Consultant - CRM is responsible for providing support to the Senior Marketing Manager - CRM. The role is required to support the bank's marketing automation and segmentation strategy by assisting with building complex nurture and trigger emails, using data to produce customer insights and opportunities, analysing results, developing dashboards and undertaking other duties as required.Why join us

We have big plans to become Australia's leading purpose-driven bank.
As a certified B Corp, we're part of a global business community who meet the highest social and environmental standards, balancing profit and purpose.
Every role and person in our bank is essential to bringing our values, purpose and aspiration to life.
We offer flexible working options, competitive salary and 13% super.
Our staff have access to a range of meaningful benefits to support their physical and mental wellbeing including 24/7 free counselling, free flu vaccinations and discounted gym memberships.
We also support staff with study assistance, paid parental leave (regardless of gender), volunteer, bereavement, gender affirmation and family violence leave; and the opportunity for bonus annual leave.
We support our staff to grow their careers through learning and development and an organisational culture where we reward and recognise innovation and values, not long hours.
We are committed to building an inclusive culture and a diverse workforce that reflects the Australian community.
We care for a conservation reserve - where we work with key partner organisations to protect threatened species and involve staff in conservation.

What you will be doing

Manage and optimise the marketing automation platform, ensuring smooth journey execution and performance tracking.
Plan and deliver end-to-end digital campaigns, from concept to reporting.
Craft and review customer communications in line with brand standards and approval processes.
Support audience segmentation and list management, ensuring compliance with privacy regulations.
Analyse and enhance customer journeys using a test-and-learn approach.
Assist in designing and launching new automated and trigger-based communications.
Collaborate with internal teams and agencies on campaign delivery, including content creation and email development.
Provide insights to improve customer communications, automation strategies, and overall experience.
Work with analytics teams to interpret data and refine targeting strategies.
Design and run A/B tests to optimise messaging, timing, and channels.
Implement personalisation strategies to boost engagement.
Stay up to date with platform updates and industry best practices.
Maintain clear documentation of workflows, campaigns, and testing outcomes.

What you will bring

A strong interest in social and environmental issues, with a desire to contribute meaningfully through your work
Self-motivated and adaptable, with the ability to work independently and collaboratively in a team environment
Excellent written and verbal communication skills, with a keen eye for detail and a passion for clear, effective messaging
Proven experience in developing and executing EDM campaigns, with strong time management and organisational skills
Strong analytical and reporting skills, with the ability to interpret data and generate actionable insights
Proficiency in Excel, SQL, and Power BI is desirable, along with experience using automation platforms like Microsoft Customer Insights & Data, Hubspot, Active Campaign Salesforce, or Klayvio
Tertiary qualifications in marketing, communications, or a related field
Strong experience in a similar role, ideally within a data-driven or CRM-focused marketing environment
A proactive mindset with a willingness to learn, explore new ideas, and continuously improve campaign performance
Commitment to Bank Australia's purpose, aspiration, values and brand as well as the B Corp ethos.

By submitting an application you agree to Bank Australia's Privacy Policy for applicants and confirm that you are legally able to work in Australia. Bank Australia is an equal opportunity employer committed to sustainable development. We encourage people from different backgrounds to apply, including Aboriginal and Torres Strait Islander people, people from different cultural backgrounds and people with disabilities because we want to reflect the diversity of our communities. We are committed to making reasonable adjustments to provide a positive, barrier-free recruitment process and supportive workplace.Bank Australia reserves the right to withdraw this advertisement at any time. Candidates will be progressed as applications are received, rather than after the advertisement closure date. If you wish to be considered, please submit your application as soon as possible. Please note, the successful candidate will be subject to satisfactory background checks including but not limited to police and previous employment.

Bank Australia

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