Marketing Communications Specialist

Sydney, NSW
Permanent
Full-time

20 hours ago

Associate with the world's leading imaging organisation
Opportunity to work with a dynamic and collaborative team
Flexible work from home options available - 3 days in office

About usCanon is the world's leading imaging organisation. As a Fortune 500 Company, we actively inspire people with imaginative ideas that enable you to connect, communicate and achieve more than you thought possible. When you join Canon Australia, you'll find a rewarding culture that values you. You're empowered to focus on your career progression and turn your goals into reality. You'll be an integral part of the group's success.About the RoleReporting to the Pro Marketing Manager, this role will lead the development and execution of integrated campaigns and activity across Canon's Professional Imaging and SUNSTUDIOS portfolios. It combines creative execution with strategic campaign management to ensure compelling, targeted and consistent messaging across all channels and audience segments. This role is suited to an experienced marketing professional with a strong background in multi-channel campaign execution, agency management, content planning and stakeholder collaboration.Scope of Role

Translate strategic marketing direction into actionable, integrated campaign and activity plans across Pro and SUNSTUDIOS portfolios
Lead the execution of campaigns, including timelines, creative briefings, stakeholder coordination and cross-channel rollout
Lead the creative development of campaign materials, including briefing Canon Creative Services and/or external agencies
Manage and deliver content requirements across video, stills, written and digital formats to support campaign goals
Collaborate with digital, social, PR, retail marketing and sales teams to coordinate channel-specific plans and executions
Partner with internal and external stakeholder to ensure user journeys are developed across our omnichannel network
Build strong partnerships with Sales, Product Marketing and Retail Marketing to align marketing activity with business objectives
Work closely with teams to plan and implement lifecycle marketing initiatives that support acquisition, retention and engagement goals
Track campaign performance across channels and touchpoints, using analytics tools and dashboards
Proactively recommend and implement optimisations for future campaigns based on results

About YouWe are looking for someone with demonstrated experience in developing and executing campaigns across multiple consumer touchpoints. They will possess hands-on experience in designing and delivering customer-centric product marketing programs. Ideally, someone who has worked their way through the full marketing mix and has the ability to resolve business/communication challenges. They will have a strong proficiency in using dashboards and analytics tools for reporting. It is highly preferred for them to have a marketing background, in-house or at an agency.In return you will get the chance to work for a multinational company, with a real opportunity to take your skills to the next level. We look after you with training and development, progression and promotion, recognition, and reward and you'll have all the tools and support you need to grow, to bring your ideas to life and achieve your successes.If this sounds like you, apply today!We believe in the power of an inclusive and diverse workforce. We trust you will bring your authentic self to work and we will focus on making sure that together, we make a strong contribution to the broader community in which we operate. Where possible, flexible working arrangements are the norm, as we know a better work-life balance can improve your motivation, performance, and productivity.Benefits include (but not limited to)

Bonus Leave including:

Birthday leave, to celebrate, relax or do something special
Canon Day, an extra day of leave during the Christmas holidays
Kyosei Day, or volunteer leave to take a paid day off to do good in your community
Flexible working arrangements, where possible
Training and development opportunities to help you bring your goals to life
Wellbeing benefits, including everything from discounted health insurance to flu vaccines to confidential counselling
Performance recognition, in the form of quarterly and annual awards programs for high-performers
Canon products offered at discounted rates
Education assistance to support the cost of any external training that gives you new skills for your job

As an equal opportunity employer focused on strengthening our inclusive culture, all applicants will be considered and we welcome applications from people of all ages, cultures including Aboriginal and Torres Strait Islander peoples, abilities, religious beliefs, national origin, sexual orientation and gender identities. Benefits/perks may vary depending on the nature of your employment with Canon Group and the country where you work. All applicants must be eligible to work in the country they are applying to at the time of application.Looking to join this diverse team? Apply online now.Successful applicants will be notified of next steps.

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