
Ecommerce Innovation Manager
- Sydney, NSW
- Permanent
- Full-time
- Website Trading: Manage the day to day commercial and technical performance of the AUNZ websites - across product, promotions and initiatives with the goal of driving new customer acquisition and retention of existing customers to deliver key business outcomes.
- CRO: Manage the CRO program together with agency partners
- Performance Marketing: Support the execution of SEM and Paid Social Media activity, and manage the affiliate marketing program with agency partners to drive new customer acquisition and revenue growth through strategic partnerships.
- CRM: Manage, execute and continuously optimise the CRM strategy via data across digital media channels, including Website, Email, SEM and Social Media.
- Email Marketing and Automation: Lead the planning and execution of the email marketing and automation strategy. Design, execute and optimise email automations to drive customer retention.
- Project Management: Utilise strong project management ability to lead cross company future state and enhancement projects across eCommerce, UX, CRM, Customer Service & partnerships.
- Reporting: Produce and analyse weekly and monthly reports, including website performance, category performance, performance marketing, email marketing and CRM activities.
- Finance: Processing and management of vendor invoices.
- Min 5 years’ experience in a similar role, ideally at a retail e-commerce company.
- Proactive and enthusiastic team player.
- Experience in leading project teams to deliver strategic business initiatives.
- Strong analytical skills and data-driven commercial thinking with solid knowledge of website analytics tools (e.g., Google Analytics), with experience in Shopify advantageous
- Excellent stakeholder and agency management experience
- Experience in performance channels including SEM, social media and affiliates.
- Excellent communication skills and an eagerness to work collaboratively across departments