
Key Account Manager, Liver Disease (NSW)
- Sydney, NSW
- Permanent
- Full-time
- Maintaining expert scientific knowledge in your specialty area
- Develop and maintain a deep understanding of the patient pathways from diagnosis to treatment in the hospital and/or community.
- Demonstrate a deep level of understanding of the clinical data, guidelines, and clinical practices to provide value to customers using Ipsen therapies.
- Achieve the minimum standard for all disease state, product, and competitor knowledge quizzes, and proactively identify (and rectify) gaps in knowledge and expertise.
- Demonstrate knowledge and expertise by
- Implementing and facilitating tailored, valuable, on-label, in-field clinical dialogue for key clinical personnel that optimises patient outcomes.
- Conducting product and/or disease state and/or company presentations to customer groups to positively position Ipsen products.
- Establish strong cross functional ways of working with your account team members across marketing, medical and other core team members.
- Working with the account team, develop and maintain strong external strategic relationships within the account including; decision makers, healthcare professionals, heads of pharmacy, policy / protocol influencers, multi-disciplinary teams
- Identify departmental and stakeholder drivers and barriers in the account and capture key information in our customer relationship management system (Veeva)
- Develop an account plan with your cross functional team that is grounded in deep customer insights and an understanding of the healthcare ecosystem.
- With your cross functional account team, collaboratively align on an account goal and critical success factors to deliver triple win solutions.
- Develop a visible action plan for the account and measure and monitor execution and impact. Escalate issues and risks that are preventing progress with senior stakeholders.
- Track and monitor account progress against critical success factors and evolve the plan with new insights, progress and/or new stakeholders.
- Foster team effectiveness and accomplishments of shared goals by proactively sharing knowledge, experience, progress and improving team ways of working.
- Maintain regular and timely communication with cross functional colleagues to inform them of important/urgent account developments and to further the achievement of account objectives.
- Flawlessly execute the marketing strategy, call plan and deliver key selling messages utilising approved marketing materials.
- Utilise territory sales data and deep customer insights to evaluate and analyze performance and uncover opportunities for growth and risks to address eg. Power BI dashboards
- Build, share and deliver on territory action plans that deliver on territory sales objectives.
- Achieve target coverage and frequency goals set on target customers utilizing multiple channel options.
- Adapt selling style and approach to match the sales environment and/or customer needs, such as;
- An account management approach in hospitals
- A patient centric sales approach
- Hybrid model of working to respond to customers communication preferences.
- Utilization of omni-channel to expand touch point and customer engagement opportunities.
- Effective management of territory resources and budget
- Undertake accurate and timely reporting of activities including call records, customer profiles, customer adoption ladders, customer insight sharing, sales and account analyses, monthly reporting and Medicines Australia requirements.
- Set and achieve ambitious account level goals and objectives by identifying, informing, influencing, and leveraging the appropriate internal resources.
- Deliver value for Health Care Professionals using the latest and most validated selling and key account management principals.
- Create an appropriate level of positive tension in your discussions with clinicians that positions Ipsen products accurately and delivers on positive outcomes.
- Attend and prepare accordingly to positively contribute to all Company meetings.
- Maintain a capacity and commitment to working in cross functional teams across the business.
- Proactively seek opportunities for continued professional development and enhancement of skills.
- Perform other duties as assigned by the Manager.
- Demonstrate a commitment to personal development.
- Demonstrate a collaborative mindset and contribute to a positive culture and internal team environment.
- Champion the IPSEN Way of Being within the IPSEN business & Sales team;
- Ensure compliance with MA Code of Conduct and all applicable laws and compliance codes.
- Work in accordance with the Ipsen pharmacovigilance requirements at all times.
- Exhibit the Ipsen Way of Being in all individual and group engagements.
- Perform all work in a safe manner that ensures your health and safety and that of all employees
- Tertiary qualification in science, nursing or similar discipline
- Demonstrated success in specialist therapeutic areas (hepatology / gastroenterology preferred)
- Launch experience highly regarded
- Demonstrated strong capability in account management, superior selling competencies and proven sales performance track record of meeting or exceeding goals in in a specialist/hospital or similarly complex environment.
- Demonstrated skills at building and maintaining professional relationships with key customers, office staff and others in the customer influence network.
- Demonstrated drive and resilience to identify customer needs and preferences, with a strong focus on persistence, adaptability, and ability to uncover insights and overcome challenges in a competitive environment