Marketing Communications Manager, APAC
Cover Genius
- Sydney, NSW
- Permanent
- Full-time
- Develop and implement comprehensive regional communications strategies aligned with business objectives
- Creating compelling messaging and content tailored to resonate with local market, while maintaining brand consistency
- Manage relationships with media outlets, journalists and influencers to secure positive coverage and visibility for Cover Genius
- Writing and editing press releases, op-eds/articles, blog posts and other materials to effectively communicate key messages and initiatives
- Collaborate cross-functionally with internal teams, such as product marketing, sales and customer, to align message and support business goals.
- Analyze communications metrics and KPIs to assess the effectiveness of communication strategies and make data-driven recommendations
- Stay informed about industry trends, market dynamics and competitor activities to identify opportunities and mitigate risks
- 4-6 years relevant work experience, preferably at an agency or company creating, pitching and managing content
- Excellent Communication Skills: Strong verbal and written communication skills for effectively conveying messages to various stakeholders and media outlets
- Media Relations: Experience in building and maintaining relationships with media, pitching stories and securing positive media coverage
- Content Creation: Proficient in editing and creating engaging content across various mediums, including press releases, articles, blog posts, social media posts, etc.
- A Bachelor's degree in Communications, Humanities or Journalism (A postgraduate degree and/or record of academic achievement is not a must have, but desirable)
- Can-do approach and flexibility to adapt to changing priorities, market dynamics and emerging trends
- Resiliency and ability to work under pressure
- Exceptional organizational and time management skills
- Attention to detail
- Resourcefulness
- Flexible PTO. Taking time out is important for our teams to enjoy life and stay fresh.
- Employee Stock Options - we want our people to share in our success, we reward them with ownership for their contribution in creating a world-class company.
- Work with like-minded people who are passionate about both the work we're doing and giving back. Our CG Gives programs enables us to all become philanthropists through our peer recognition and rewards system.
- Social Initiatives - speak a thousand words!
- Cover Genius promotes diversity and inclusivity. We don't tolerate discrimination, demeaning treatment of anyone, or harassment due to race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or any other legally protected status.