Marketing Communications Manager
Toll Group
- Sydney, NSW
- Permanent
- Full-time
- Develop a marketing strategy to drive growth of the Retail & Consumer business in Australia and globally across the retail vertical covering sales collateral.
- Maintain a marketing calendar activity and events for Retail & Consumer that support their growth across key strategic pillars in conjunction with the sales team.
- Develop key marketing materials to support sales growth including core slide decks, case studies, website content and LinkedIn posts.
- Lead the PR and media activities for R&C including working with trade and business media to drive thought leadership and media opportunities.
- Develop an industry engagement plan for R&C including recommending and coordinating industry speaking and sponsorship opportunities.
- Manage internal and external communication and marketing campaigns for key warehouse and transport projects.
- Develop a content strategy and content development to drive engagement and build brand connection with key customers and partners.
- Lead employee communications and engagement on behalf of the division.
- 8+ years’ experience in communications and campaign marketing – B2B
- Strong digital nous, including digital marketing and social media platforms
- Public relations/media with industry publications
- Excellent spoken/written communication and stakeholder engagement skills
- Excellent content creation and copywriting skills
- Highly proficient with PowerPoint and CMS systems
- Highly creative and a natural at thinking innovatively to generate new ideas and ways of working
- Bachelor’s level in marketing, communication, Journalism or related field preferred.