Marketing Ops & Analytics Lead

Australia
Permanent
Full-time

7 days ago

About us:Making a meaningful difference with mission-critical software that empowers communities to thrive.ReadyTech is more than just a one-trick pony playing in one market with one product, or one customer. We re-imagine, design, develop and deliver technology to solve our customer's diverse problems - supporting multiple businesses across a variety of markets to be ready for anything.We're an ASX-listed company which means we are stable, have a strong track record of sustainable growth and have a significant number of long-term customers. So, what does this mean for you? It means we can offer you an experience that will push you to be your best, provide career-building challenges, and that will offer you numerous growth opportunities that can't be found in any other company.It's an inclusive environment where there is no place for politics, where we get our heads together to solve the problems that really matter to our customers, and where we always stay focused on our north star - the communities we serve, and society at large.The key accountabilities of the role:

Own ReadyTech's marketing operations ecosystem - including tools, data architecture, process automation, and performance visibility.
Lead the evolution of the function into an AI-first model, embedding intelligent workflows, content co-pilots, and predictive analytics into the marketing team's operating rhythm.
Partner with Growth, Brand and Industry Marketing teams to ensure campaigns are well supported with data, infrastructure and measurement.
Define and maintain scalable, repeatable marketing processes that increase campaign velocity, quality and ROI clarity.
Deliver real-time, actionable insight into marketing performance across the entire funnel -from lead generation through to revenue contribution.

The key responsibilities of the role:

Manage and optimise the marketing tech stack - including CRM and marketing automation platforms (Salesforce), analytics tools, and data integrations.
Design and implement lead lifecycle infrastructure - including lead scoring, attribution, routing, MQL criteria and sales handover processes.
Build and maintain marketing dashboards and reporting frameworks that provide visibility into campaign performance, channel efficiency, and pipeline contribution.
Champion the adoption of AI-powered tools and capabilities - enabling the team to move faster, automate more, and uncover new insights.
Develop and maintain automations, playbooks and intelligent workflows to reduce manual effort and drive campaign scale.
Ensure data integrity, compliance, and consistency across platforms and processes.
Collaborate with the broader marketing function to align on shared metrics, data flows and lead management best practices.
Stay ahead of martech and AI innovation - evaluating tools and making strategic recommendations to enhance marketing effectiveness

The key requirements for the role:

Strong problem-solving ability and a structured, process-oriented mindset.
Comfortable working across marketing tools and platforms, with a desire to streamline and improve.
Solid analytical skills and ability to turn data into insights and practical recommendations.
Curious and open to experimenting with new tools - particularly AI, automation and workflow innovations.
Effective communicator and collaborator, able to support a cross functional team environment.

Why you should become a ReadyTecher:

A day off for your birthday- hip hip hooray!

Additional 4 days of leave each year

ReadyTecher Awards each quarter with the chance to win flights and accommodation to Hamilton Island

Hybrid work, with in-house baristas in Australia via the Ready Beans team

Access to Sonder- a technology-driven platform supported by safety, medical and mental health experts - available 24/7

Paid parental leave

Additional paid leave for miscarriage, endometriosis and menopause

Volunteer leave

Flu vaccinations
And plenty of ReadyTech merch drops along the way!

ReadyTech is committed to seeing things through each other's eyes. We invest deeply in relationships by offering positivity, fairness and empathy in every interaction and love that everyone is different. We're proud to be an equal opportunity employer that celebrates our diversity of race, beliefs, sexual orientations, gender identities, age, disability status, marital status and more - so that every single one of us can feel like we belong.As part of our commitment to ensuring a safe and secure working environment for all employees and in compliance with Australian regulations, please note that if selected for this role, you will be required to complete a comprehensive police check and an Australian working rights check. Should you have any questions or concerns regarding these requirements, please feel free to contact us.So, if you are ready for anything, please apply today. Please note that if your application is progressed to the next stage, we will send you some testing to complete as part of your application as we have found this helps us to quickly identify potential ReadyTechers!

ReadyTech

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