Senior Creative Strategy Manager
Pedestrian Group
- Surry Hills, NSW
- Permanent
- Full-time
- Develop exceptional creative strategies for cross–channel media campaigns using research that forms insights to solve client briefs and challenges.
- Unpack client briefs to identify strategic goals and actions to achieve them.
- Be the final say on creative campaign responses, including editing and refining strategies and pitch decks.
- Mentor and uplift the more junior team members in the Creative Strategy team.
- Use excellent writing and storytelling skills to communicate your creative vision and answer each client brief to perfection.
- Have the confidence to ideate across all Pedestrian brands with a production-focused framework, utilising our studio production capabilities to integrate brands seamlessly.
- Take the lead on your own brief responses with a hungry and fearless attitude, with the ability to work on multiple projects at once.
- Confidently present creative media strategies for campaigns to media agencies and clients.
- Be chronically online – staying on top of youth culture trends, industry trends, social media trends and technologies, using this knowledge and insight to build market-leading campaigns.
- Collaborate closely with the commercial partnerships team and Studio production team to ensure the seamless alignment and execution of strategic visions.
- Be a confident thought leader within the business – you always have knowledge to share with the wider business in the context of social media and cultural trends in Australia.
- Lead research projects with a combination of qualitative and quantitative sources.
- Proven experience in a strategy-focused or adjacent role in media or advertising – or transferrable creative, marketing or branding experience.
- Excellent writing skills with a strong attention to detail.
- Lateral thinking with the confidence to defy the norm when appropriate – you’re not afraid to zig when others zag.
- Excellent presentation skills – you are confident pitching all the way up to the C-suite.
- Adaptable on your creative ideas – you can take feedback and run with it without being protective.
- An amazing curator, you can intuitively select the strongest route for a strategy to go down.
- In tune with pop culture, cultural movements and social media trends, in the know of what’s trending among young Australians – you always have a hot take on what’s happening socially and in the media, and you’re not afraid to share it.
- Highly creative mindset, coupled with the knack to turn creative ideas into actionable strategy.
- Exceptional storytelling, communication and interpersonal skills.
- Team player who thrives in a collaborative, cross-functional environment.