Technology Content Writer
- Melbourne, VIC
- Permanent
- Full-time
- Craft high-impact LinkedIn content including short-form posts, long-form narratives, infographics and executive ghostwriting, tailored to enterprise technology themes that resonate with CIOs, CTOs and senior IT decision-makers.
- Shape and maintain a distinct editorial voice aligned to brand tone, values, and audience expectations.
- Collaborate with subject matter experts, product marketers, and executives to translate technical concepts into compelling social narratives.
- Repurpose longer-form assets (e.g. blogs, whitepapers, webinars) into concise, engaging, LinkedIn-native formats.
- Build and manage a strategic content calendar, supporting brand storytelling, product visibility, and thought leadership goals.
- Monitor content performance and LinkedIn trends to continuously refine voice, format, and messaging for maximum engagement.
- Contribute copy to support wider LinkedIn content assets such as banners, carousels, videos, and employee advocacy posts as needed.
- Previous professional copywriting experience, ideally within B2B tech, telecom, or SaaS.
- A portfolio of LinkedIn posts or social-first B2B content that demonstrates clarity, impact, and relevance to enterprise audiences.
- Strong ability to write sharp, on-brand copy under tight deadlines and adapt to varying tones (brand, executive, product).
- Confidence in translating technical topics into accessible, story-driven content.
- Understanding of LinkedIn’s editorial best practices like formats, tone, trends, and performance levers.
- Excellent communication and collaboration skills to liaise with marketing, comms, product, and leadership teams.
- Experience with content analytics tools is an added advantage.