
Customer & Industry Insights Manager
- Chatswood, NSW
- Permanent
- Full-time
- Providing qualitative and quantitative research for specific industries and markets, as well as existing and new customers
- Leading the development and implementation of a comprehensive customer insights strategy tailored to the diverse industries we serve
- Overseeing the collection and analysis of data from various sources with a focus on understanding industry-specific trends and preferences
- Utilizing advanced analytics techniques to extract meaningful insights from event data and identify industry-specific trends
- Collaborating closely with various functions to elevate relevant functional campaigns based on customer insights
- Partnering with Exhibition Directors to identify opportunities for innovation and improvement within each industry segment
- Monitoring key performance indicators related to event satisfaction, attendee engagement, exhibitor ROI, and client retention
- Staying abreast of industry trends and best practices in customer insights, event analytics, and experiential marketing
- Possess a Bachelor's in Marketing, Business Administration, or related field; Master's not mandatory but highly considered
- Be able to demonstrate a proven track record of successfully leading customer insights initiatives within diverse industry sectors
- Have expertise in quantitative and qualitative research methodologies, statistical analysis, and data visualization techniques
- Demonstrate a solid background in customer insights, market research, or analytics within the events industry.
- Exhibit excellent strategic thinking and problem-solving skills
- Have high-level communication skills for verbally and visually communicating insights to a variety of seniority levels
- Possess skills in statistical and survey methodology, including advanced skills in quantitative analysis tools
- Demonstrate commercial acumen and ability to navigate business priorities to identify corresponding research areas
- Discounted Health plan rate and Optical Assistance
- Life assurance and income protection
- Option to buy additional Annual Leave days
- Employee Assistance Program
- Flexible working arrangements
- Benefits for you and your family
- Access to learning and development resources