CRM Manager
- Sydney, NSW
- $140,000-150,000 per year
- Permanent
- Full-time
- Supporting the CRM Lead in executing Comms Automation programs including:
- Content and asset creation, data preparation, journey builds and testing
- Optimising leads, drafts and applications programs, as well as broader lifecycle comms programs
- Assist in database management to ensure best practice for data hygiene and campaign performance
- Contribute to the Growth and Lifecycle comms strategy
- Collaborate in the creation and segmentation of customer journeys to drive personalised messaging
- Monitor, evaluate and report on the performance of CRM and other Growth squad programs, leveraging data-driven insights to optimise and further shape the Growth strategy
- Content updates on the website
- Support on paid media management, optimisation and reporting
- Support on monitoring and managing social media
- You’re a do-er who can work as part of a team, and also function well as a solo act to get things done
- Brilliant organisation and time management skills with the proven ability to manage and deliver multiple campaigns or projects
- You’re a great communicator – verbally and with the written word
- Excellent attention to detail and proficient with data manipulation
- You are proactive, ambitious and a fast learner. Highly collaborative, able to work across multiple, concurrent workstreams
- You are efficient, organised and comfortable with working in a fast-paced environment.
- You have a Bachelors degree or higher in Marketing, Data or a related field
- You have 3 - 5 years͛ marketing / crm / automation experience, ideally agency side or in a fast paced client side environment
- Min 2 - 3 years experience with SFMC or similar marketing automation platform preferred
- Proven track record of managing and optimising acquisition programs at all stages of the funnel
- Experience in website content management and optimisations using CMS platforms
- Analytical mindset and ability to interpret data and deliver actionable insights
- Experience collaborating with cross-functional teams to achieve marketing and business objectives
- HTML, CSS and SQL experience is highly regarded but not essential
- Experience working in a regulated category is ideal, as is having experience working in an agile environment
- Inclusive, flexible and casual working environment. We genuinely care about each other.
- Hybrid working with HQ Anchor Days in an award winning office space
- Wellbeing program to support your physical, mental, social and financial health