
Account Manager
- Sydney, NSW
- Permanent
- Full-time
- Represent Guardian Australia in the market, selling to a variety of agencies and clients.
- As a team, build key relationships with agencies and clients.
- Supporting in responding to briefs and winning business in order to hit designated revenue targets.
- Be an expert on Guardian products including display, audio, content and programmatic in order to meet demands of agencies and clients.
- Develop and maintain relationships with agencies to create repeat and new sales.
- Manage a small patch of agencies and clients independently with the view to develop sales skills
- Ensure agency contacts are kept up-to-date with relevant information about Guardian Australia.
- Manage campaign delivery on bookings including set up, management and reporting, collaborating with Ad Operations and Campaign Management teams.
- Utilise campaign performance and insights to recommend new strategies and products to proactively grow existing accounts.
- Able to receive and interrogate a brief and work with the agency/client in order to gain the necessary information to facilitate the best possible Guardian response.
- Proficient in tools and platforms such as Excel, Powerpoint, Salesforce/CRM system, Google Ad Manager.
- Able to put together a response (usually via PowerPoint) using various elements and specialist resources - producing a response which is clear and answers the brief, by the deadline required.
- Able to present to a group of customer and internal stakeholders to communicate key elements of a response and how it addresses the brief.
- Able to cultivate solid customer relationships which encourage repeat and long term business.
- Ability to support with negotiating and closing deals, using various closing strategies.
- Manages pipeline to ensure there are adequate opportunities to meet targets.
- Uses tools such as Excel and Salesforce to produce pipeline and track conversion rates etc.
- Works with direct line manager to ensure revenue is planned and forecasted accurately and so revenue targets are met together on agency patch.
- Ensure all clients and agencies are kept up-to-date with relevant information about Guardian Australia through regular meetings and presentations.
- Understanding of the wider media landscape and where The Guardian will fit in regarding a client's brief. Using this information and The Guardian's value proposition, be able to piece together a response utilising The Guardian's product suite.
- Work alongside delivery and commercial optimisation teams (internal) to offer clients the best possible solution to access the Guardian suite of products.
- Seek knowledge inside and outside the organisation to ensure industry and product knowledge is current.
- Understanding of content marketing, brand strategy and the role of premium publishers in helping brands grow.
- Strong technical knowledge of digital advertising systems and technology including DFP, Tags, Rich Media, Google Analytics etc.
- Maintains an open-minded approach to tasks and tackles work with an optimistic mindset.
- Is able to collaborate successfully with different internal departments in order to successfully coordinate and implement both brief response and implementation from a sales perspective.
- Understands, and is able to act in accordance with, the company values. Is able to use those values as a guideline to how they conduct themselves internally and externally.
- Able to self-motivate and self-direct tasks to ensure time is spent on the appropriate tasks to achieve goals.
- Ability to remain resilient and resourceful across the peaks and troughs of revenue generation.
- Has excellent interpersonal skills in order to develop and maintain relationships across the entire organisation as well as with agencies/clients.
- Hybrid working
- Employee assistance program (EAP) to support employee wellbeing
- Paid volunteer leave
- Dedicated diversity and inclusion employee groups, action plans (including our Reconciliation Action Plan) and cultural competency training
- Guardian digital subscription