Influencer Marketing Coordinator
- Melbourne, VIC
- Permanent
- Full-time
Take on a role where you'll make an immediate impact by building relationships that drive growth. Gain hands-on experience in the fast-moving affiliate world, sharpen your skills in partnership management and campaign coordination, and see your efforts directly boost traffic, acquisition, and revenue. Grow your career with the support, tools, and freedom to make your mark.Your role with us:You'll be the key link between our brand and affiliates, from recruiting and onboarding new partners to supporting ongoing collaborations. Monitor campaigns, optimise results, and guide affiliates to maximise performance. Work with marketing teams, coordinate campaigns, and stay on top of industry trends to expand our reach and drive growth.Please Note: This role requires occasional weekend shifts, limited to 2 per month. A weekday off in the same week is provided, keeping it a standard 5-day work week.Who are we?
Headquartered in the beautiful city of Melbourne, Australia, KICK is built by gamers, for gamers. Our platform may be new, but we're already making waves by partnering with some of the biggest names in streaming!We're not just another live streaming platform though - we're a community of gamers, creators, and fans who are passionate about building something incredible together, and we're already seeing the results of our hard work: Our platform is quickly becoming one of the fastest growing forces in the industry. Fast forward to today, we have more than 50 million users and recently celebrated 1 billion watch hours, and we are just getting started.Our founders have spent the last two decades playing video games together and fueled by their extensive knowledge, experience, and deep love for tech, they have turned their passion into a number of thriving entertainment and gaming brands. This passion for gaming, has led to KICK being recognised as an industry disruptor and the ones to watch, making us the ultimate destination for gamers and creators alike.What you will do:
- Identify, recruit and onboard new affiliates to expand our network and provide them with ongoing support and guidance to optimise their marketing and content efforts.
- Identify opportunities to scale affiliate partnerships, negotiate improved commission structures and explore new markets to drive acquisition.
- Monitor and evaluate affiliate performance and campaign, ensuring they meet predefined KPIs and targets.
- Handle day-to-day engagement and communication with affiliates and other partnerships.
- Coordinate with influencers and work closely with them to promote special events, seasonal campaigns and exclusive offers to drive traffic and engagement.
- Analyse affiliate marketing campaigns and traffic sources to identify areas for improvement.
- Collaborate with Marketing teams to provide affiliates with marketing materials, including banners, landing pages, and other promotional content.
- Educate affiliates on our products, services and promotional offers to enhance their marketing efforts.
- Ensure affiliate marketing strategies comply with relevant regulations in different jurisdictions, especially in key operational regions.
- Collaborate with cross-functional teams to ensure alignment in marketing strategies and initiatives.
- Keep up-to-date with the latest trends and developments in crypto, online gaming and affiliate marketing.
- Stay informed about the competitive landscape, including industry trends and competitor affiliate programs.
- Prior experience in marketing, ideally affiliate marketing in online industries
- Proficiency in data analysis and the ability to use analytical tools to monitor affiliate performance, track KPIs, and make data-driven decisions.
- Strong negotiation skills to secure mutually beneficial agreements with partners.
- Excellent verbal and written communication skills to effectively communicate with affiliates and internal teams.
- A good understanding of marketing principles and strategies, especially in the context of digital and affiliate marketing.
- The ability to identify issues, troubleshoot problems and find creative solutions to enhance affiliate performance.
- Knowledge or experience in various digital marketing channel streaming platforms and social media.
- Familiarity with graphic design platforms that are used to create social media graphics and marketing banners (such as Adobe Photoshop, Canva, Creatopy).
- Cryptocurrency and gambling knowledge
- Proficient with Google Suite (Drive, Spreadsheets, Docs), Slack, Jira
- In-house baristas serving free coffee, tea, fresh juices, and smoothies
- Daily catered breakfast and regular company-wide events
- Snack walls and drink fridges on every floor
- Fun /modern office spaces with pool tables, table tennis, gaming consoles, and an F1 simulator
- Weekly Wednesday massages by professional masseuses
- Access to our Employee Assistance Program for you and your loved ones
- 9,000+ courses on our Learning & Development platform
- One paid volunteer day per year
- Team budgets for lunches and activities to celebrate achievements
- Social sports teams and participation in Corporate Games
- Easygo branded swag
- Birthday and work anniversary gift vouchers, plus a chance to win prizes
- Company-wide talks with key partners such as Everton FC and Team Sauber in Formula 1
- Office visits from big-name streamers
- Meet Ambassadors like Alex Pereira, Israel Adesanya
- Ballots for exclusive tickets to events like Formula 1, UFC, and more sporting and music events