CRM Campaign Analyst

Brisbane, QLD
Permanent
Full-time

1 day ago
Apply easily

We’re partnering with a leading financial services organisation to find a commercially minded, data-led marketing professional who thrives on bringing campaigns to life through automation and insight. In this newly created role, you’ll help shape the customer journey by designing, building and delivering campaigns that enhance acquisition, engagement and retention outcomes.Key Responsibilities

Build and deliver complex, data-led campaigns using enterprise-grade marketing automation platforms, ensuring each campaign is timely, accurate, and aligned to strategic objectives.
Migrate existing multi-channel customer journeys into a new marketing automation environment, translating business needs into scalable, high-quality campaign builds.
Map out end-to-end journeys and own the technical delivery, from configuration through to rigorous quality assurance and performance measurement.
Define and implement campaign performance metrics, using data insights to advise stakeholders and continuously optimise results.
Ensure campaign activity is fully compliant with relevant privacy, spam and consent legislation, with meticulous attention to data integrity and quality standards.
Develop and maintain robust campaign documentation, including run sheets and technical processes to support repeatability and auditability.
Collaborate closely with cross-functional teams, including digital, product, analytics, risk and compliance to ensure campaign solutions are fit-for-purpose and deliver measurable business value.

Successful Candidate
You’re a technically skilled and detail-oriented marketing professional who thrives on delivering high-quality, data-driven campaigns. You enjoy solving complex problems and take pride in ensuring campaigns are accurate, compliant, and impactful.

Proven experience in campaign delivery or marketing automation, ideally within financial services or another regulated environment.
Hands-on expertise with enterprise-grade platforms (e.g. Adobe Campaign, Salesforce Marketing Cloud, Braze, Unica), and a strong understanding of campaign build and deployment processes.
Confident managing complex multi-channel customer journeys with a high degree of accuracy and attention to detail.
Familiarity with privacy, spam, and consent regulations, and a track record of applying these in a practical campaign context.
Exposure to SQL or other data tools for campaign targeting or reporting.
Strong collaboration and communication skills, with the ability to translate technical requirements for non-technical stakeholders.
Experience working in environments undergoing platform migrations or marketing technology upgrades is highly regarded.

What’s on Offer

Work at scale in a purpose-driven organisation making a real impact on customers’ financial wellbeing.
Contribute to innovation in a business that values integrity, compliance and customer care.
Join a supportive and energetic team that embraces collaboration, curiosity, and continuous learning.

For a confidential discussion, please contact Emma Hegarty at emma.hegarty@troocoo.com or apply now.Sign up for job alertsIf you are a human, ignore this field Create alertBy submitting your details you agree to ourShare this jobTroocoo acknowledges the Traditional Custodians of country throughout Australia and their connections to land, sea and community. We pay our respect to their elders past and present and extend that respect to all Aboriginal and Torres Strait Islander people today.

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